Harley Davidson Stock Buy Hold or Sell Recommendation

HOG Stock  USD 34.69  0.58  1.70%   
Considering the 90-day investment horizon and your above-average risk tolerance, our recommendation regarding Harley Davidson is 'Hold'. Macroaxis provides Harley Davidson buy-hold-or-sell recommendation only in the context of selected investment horizon and investor attitude towards risk assumed by holding HOG positions. The advice algorithm takes into account all of Harley Davidson's available fundamental, technical, and predictive indicators you will find on this site. Key drivers impacting Harley Davidson's buy or sell advice are summarized below:
Real Value
36.64
Target Price
44.5
Hype Value
34.69
Market Value
34.69
Naive Value
35.88
A buy or sell recommendation provided by Macroaxis is an automated directive regarding whether to purchase or sell Harley Davidson given historical horizon and risk tolerance towards Harley Davidson. When Macroaxis issues a 'buy' or 'sell' recommendation for Harley Davidson, the advice is generated through an automated system that utilizes algorithms and statistical models.
  
Check out Harley Davidson Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool.
For more detail on how to invest in Harley Stock please use our How to Invest in Harley Davidson guide.
In addition, we conduct extensive research on individual companies such as Harley and provide practical buy, sell, or hold advice based on investors' investing horizon and their risk tolerance towards Harley Davidson. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in persons.

Execute Harley Davidson Buy or Sell Advice

The Harley recommendation should be used to complement the buy-or-sell advice compiled from the current analysts' consensus on Harley Davidson. Macroaxis does not own or have any residual interests in Harley Davidson or other equities on which the buy-or-sell advice is provided. Please provide your input below to execute Harley Davidson's advice using the current market data and latest reported fundamentals.

Time Horizon

Risk Tolerance

Execute Advice
Sell Harley DavidsonBuy Harley Davidson
Hold

Market Performance

Very WeakDetails

Volatility

Very steadyDetails

Hype Condition

StaleDetails

Current Valuation

UndervaluedDetails

Odds Of Distress

LowDetails

Economic Sensitivity

Follows the market closelyDetails

Investor Sentiment

InterestedDetails

Analyst Consensus

BuyDetails

Financial Leverage

Not RatedDetails

Reporting Quality (M-Score)

UnavailableDetails
For the selected time horizon Harley Davidson has a Risk Adjusted Performance of 0.0198, Jensen Alpha of (0.07), Total Risk Alpha of (0.29), Sortino Ratio of (0.01) and Treynor Ratio of 0.0295
Our investment recommendation module can be used to complement Harley Davidson trade recommendations provided by average analyst sentiment. It analyzes the entity's potential to grow using fundamental, technical, data market data available at the time. To make sure Harley Davidson is not overpriced, please check out all Harley Davidson fundamentals, including its price to sales, debt to equity, number of employees, as well as the relationship between the net income and short ratio . Given that Harley Davidson has a price to earning of 38.00 X, we strongly advise you to confirm Harley Davidson market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your regular risk tolerance and investing horizon.

Harley Davidson Trading Alerts and Improvement Suggestions

Harley Davidson generated a negative expected return over the last 90 days
Over 90.0% of the company shares are owned by institutional investors
On 20th of March 2024 Harley Davidson paid $ 0.1725 per share dividend to its current shareholders
Latest headline from MacroaxisInsider: Disposition of 6234 shares by Luke Mansfield of Harley Davidson subject to Rule 16b-3

Harley Davidson Returns Distribution Density

The distribution of Harley Davidson's historical returns is an attempt to chart the uncertainty of Harley Davidson's future price movements. The chart of the probability distribution of Harley Davidson daily returns describes the distribution of returns around its average expected value. We use Harley Davidson price's Value At Risk and its Upside Potential as a relative measure of the distribution. The graph of the distribution of Harley Davidson returns is essential to provide solid investment advice for Harley Davidson.
Mean Return
0.05
Value At Risk
-3.22
Potential Upside
3.22
Standard Deviation
2.83
   Return Density   
       Distribution  
Investment risk management requires an estimate of the probability of extreme price changes. Therefore, the correct representation of the distribution of Harley Davidson historical returns presented in an easy-to-digest graphical form helps investors and money managers understand the risk-reward trade-off of different investement strategies.

Harley Stock Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Harley Davidson is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Harley Davidson backward and forwards among themselves. Harley Davidson's institutional investor refers to the entity that pools money to purchase Harley Davidson's securities or originates loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Geode Capital Management, Llc2023-12-31
M
Bank Of New York Mellon Corp2023-12-31
1.5 M
Norges Bank2023-12-31
1.4 M
D. E. Shaw & Co Lp2023-09-30
1.4 M
Brown Advisory Holdings Inc2024-03-31
1.3 M
Charles Schwab Investment Management Inc2023-12-31
1.3 M
American Century Companies Inc2023-12-31
1.1 M
Js Capital Management Llc2023-12-31
1000 K
Northern Trust Corp2023-12-31
989.5 K
Vanguard Group Inc2023-12-31
13 M
H Partners Management, Llc2023-12-31
11.8 M
Note, although Harley Davidson's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Harley Davidson Cash Flow Accounts

201920202021202220232024 (projected)
Change To Inventory(47.6M)80.9M(207.6M)(254.2M)21.3M22.3M
Change In Cash(354.4M)2.5B(1.4B)(446.0M)69.8M63.6M
Free Cash Flow686.8M1.0B855.5M396.8M547.5M499.5M
Depreciation232.5M185.7M165.2M151.9M158.1M167.0M
Other Non Cash Items215.2M833.1M195.2M7.3M(187.0M)(177.6M)
Capital Expenditures181.4M131.1M120.2M151.7M207.4M192.6M
Net Income423.6M1.3M650.0M739.2M706.6M500.6M
End Period Cash Flow905.4M3.4B2.0B1.6B1.6B1.7B
Dividends Paid237.2M68.1M92.4M93.2M96.3M135.1M
Investments(337.6M)42.8M(459.4M)(773.0M)(512.3M)(537.9M)
Net Borrowings381.4M925.7M(2.0B)75.1M67.6M64.3M
Change To Netincome199.1M1.2B325.7M(66.5M)(76.5M)(72.7M)

Harley Davidson Greeks

Most traded equities are subject to two types of risk - systematic (i.e., market) and unsystematic (i.e., nonmarket or company-specific) risk. Unsystematic risk is the risk that events specific to Harley Davidson or Automobiles sector will adversely affect the stock's price. This type of risk can be diversified away by owning several different stocks in different industries whose stock prices have shown a small correlation to each other. On the other hand, systematic risk is the risk that Harley Davidson's price will be affected by overall stock market movements and cannot be diversified away. So, no matter how many positions you have, you cannot eliminate market risk. However, you can measure a Harley stock's historical response to market movements and buy it if you are comfortable with its volatility direction. Beta and standard deviation are two commonly used measures to help you make the right decision.
α
Alpha over NYSE Composite
-0.07
β
Beta against NYSE Composite1.52
σ
Overall volatility
2.75
Ir
Information ratio -0.01

Harley Davidson Volatility Alert

Harley Davidson shows above-average downside volatility for the selected time horizon. Understanding different market volatility trends often help investors to time the market. Properly using volatility indicators enable traders to measure Harley Davidson's stock risk against market volatility during both bullish and bearish trends. The higher level of volatility that comes with bear markets can directly impact Harley Davidson's stock price while adding stress to investors as they watch their shares' value plummet. This usually forces investors to rebalance their portfolios by buying different financial instruments as prices fall.

Harley Davidson Implied Volatility

Harley Davidson's implied volatility exposes the market's sentiment of Harley Davidson stock's possible movements over time. However, it does not forecast the overall direction of its price. In a nutshell, if Harley Davidson's implied volatility is high, the market thinks the stock has potential for high price swings in either direction. On the other hand, the low implied volatility suggests that Harley Davidson stock will not fluctuate a lot when Harley Davidson's options are near their expiration.

Harley Davidson Fundamentals Vs Peers

Comparing Harley Davidson's fundamentals to the average values of its peers is one of the most widely used and accepted methods of equity analyses. It helps to analyze Harley Davidson's direct or indirect competition across all of the common fundamentals between Harley Davidson and the related equities. This way, we can detect undervalued stocks with similar characteristics as Harley Davidson or determine the stocks which would be an excellent addition to an existing portfolio. Peer analysis of Harley Davidson's fundamental indicators could also be used in its relative valuation, which is a method of valuing Harley Davidson by comparing valuation metrics with those of similar companies.
    
 Better Than Average     
    
 Worse Than Average Compare Harley Davidson to competition
FundamentalsHarley DavidsonPeer Average
Return On Equity0.19-0.31
Return On Asset0.0382-0.14
Profit Margin0.11 %(1.27) %
Operating Margin0.16 %(5.51) %
Current Valuation10.89 B16.62 B
Shares Outstanding134.51 M571.82 M
Shares Owned By Insiders0.92 %10.09 %
Shares Owned By Institutions90.12 %39.21 %
Number Of Shares Shorted7.08 M4.71 M
Price To Earning38.00 X28.72 X
Price To Book1.64 X9.51 X
Price To Sales0.92 X11.42 X
Revenue5.84 B9.43 B
Gross Profit1.84 B27.38 B
EBITDA896.36 M3.9 B
Net Income706.59 M570.98 M
Cash And Equivalents1.43 B2.7 B
Cash Per Share11.83 X5.01 X
Total Debt7.2 B5.32 B
Debt To Equity2.52 %48.70 %
Current Ratio1.36 X2.16 X
Book Value Per Share24.82 X1.93 K
Cash Flow From Operations754.89 M971.22 M
Short Ratio3.06 X4.00 X
Earnings Per Share4.55 X3.12 X
Price To Earnings To Growth4.21 X4.89 X
Target Price43.25
Number Of Employees6.4 K18.84 K
Beta1.51-0.15
Market Capitalization4.67 B19.03 B
Total Asset12.14 B29.47 B
Retained Earnings3.1 B9.33 B
Working Capital1.78 B1.48 B
Note: Disposition of 6234 shares by Luke Mansfield of Harley Davidson subject to Rule 16b-3 [view details]

Harley Davidson Market Momentum

Traders often use several daily momentume indicators to supplement a more traditional technical analysis when analyzing securities such as Harley . With many different options, investors must choose the best indicators for them and familiarize themselves with how they work. We suggest combining traditional momentum indicators with more near-term forms of technical analysis such as Accumulation Distribution or Daily Balance Of Power. With their quantitative nature, daily value technical indicators can also be incorporated into your automated trading systems.

About Harley Davidson Buy or Sell Advice

When is the right time to buy or sell Harley Davidson? Buying financial instruments such as Harley Stock isn't very hard. However, what challenging for most investors is doing it at the right time to beat the market. Proper market timing is something most people cannot do without sophisticated tools, which help to isolate the right opportunities. Macroaxis provides hands-on modules to deliver winning trades and diversify your portfolios on a daily basis. Most of our advising modules are very easy to use and apply.
Please read more on our stock advisor page.
 2021 2022 2023 2024 (projected)
Short and Long Term Debt Total6.9B6.9B7.2B7.6B
Total Assets11.1B11.5B12.1B12.7B

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In addition to having Harley Davidson in your portfolios, you can quickly add positions using our predefined set of ideas and optimize them against your very unique investing style. A single investing idea is a collection of funds, stocks, ETFs, or cryptocurrencies that are programmatically selected from a pull of investment themes. After you determine your investment opportunity, you can then find an optimal portfolio that will maximize potential returns on the chosen idea or minimize its exposure to market volatility.

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When determining whether Harley Davidson is a strong investment it is important to analyze Harley Davidson's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Harley Davidson's future performance. For an informed investment choice regarding Harley Stock, refer to the following important reports:
Check out Harley Davidson Analyst Recommendation to compare Macroaxis Buy or Sell Recommendation with the current analyst consensus. To check ratings for multiple equity instruments, please use the Instant Ratings tool.
For more detail on how to invest in Harley Stock please use our How to Invest in Harley Davidson guide.
You can also try the Cryptocurrency Center module to build and monitor diversified portfolio of extremely risky digital assets and cryptocurrency.

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Is Harley Davidson's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Harley Davidson. If investors know Harley will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Harley Davidson listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
(0.16)
Dividend Share
0.668
Earnings Share
4.55
Revenue Per Share
41.299
Quarterly Revenue Growth
(0.03)
The market value of Harley Davidson is measured differently than its book value, which is the value of Harley that is recorded on the company's balance sheet. Investors also form their own opinion of Harley Davidson's value that differs from its market value or its book value, called intrinsic value, which is Harley Davidson's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Harley Davidson's market value can be influenced by many factors that don't directly affect Harley Davidson's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between Harley Davidson's value and its price as these two are different measures arrived at by different means. Investors typically determine if Harley Davidson is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Harley Davidson's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.