Is Playa Hotels Stock a Good Investment?
Playa Hotels Investment Advice | PLYA |
- Examine Playa Hotels' financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
- Research Playa Hotels' leadership team and their track record. Good management can help Playa Hotels navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
- Consider the overall health of the Hotels, Resorts & Cruise Lines space and any emerging trends that could impact Playa Hotels' business and its evolving consumer preferences.
- Compare Playa Hotels' performance and market position to its competitors. Analyze how Playa Hotels is positioned in terms of product offerings, innovation, and market share.
- Check if Playa Hotels pays a dividend and its dividend yield and payout ratio.
- Review what financial analysts are saying about Playa Hotels' stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Playa Hotels Resorts stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Playa Hotels Resorts is a good investment.
Sell | Buy |
Strong Sell
Market Performance | Very Weak | Details | |
Volatility | Not too volatile | Details | |
Hype Condition | Stale | Details | |
Current Valuation | Fairly Valued | Details | |
Odds Of Distress | Low | Details | |
Economic Sensitivity | Almost mirrors the market | Details | |
Investor Sentiment | Alarmed | Details | |
Analyst Consensus | Strong Buy | Details | |
Reporting Quality (M-Score) | Unavailable | Details |
Examine Playa Hotels Stock
Researching Playa Hotels' stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 28.0% of the company outstanding shares are owned by corporate insiders. The book value of Playa Hotels was at this time reported as 4.35. The company had not issued any dividends in recent years.
To determine if Playa Hotels is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Playa Hotels' research are outlined below:
| Playa Hotels Resorts generated a negative expected return over the last 90 days | |
| Over 79.0% of the company shares are owned by institutional investors | |
| Latest headline from news.google.com: Playa Hotels Resorts Given New 14.00 Price Target at Deutsche Bank Aktiengesellschaft - Defense World |
Playa Hotels Quarterly Good Will |
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Playa Hotels uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Playa Hotels Resorts. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Playa Hotels' previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
| 22nd of February 2024 Upcoming Quarterly Report | View | |
| 2nd of May 2024 Next Financial Report | View | |
| 31st of December 2023 Next Fiscal Quarter End | View | |
| 22nd of February 2024 Next Fiscal Year End | View | |
| 30th of September 2023 Last Quarter Report | View | |
| 31st of December 2022 Last Financial Announcement | View |
Earnings surprises can significantly impact Playa Hotels' stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Playa Hotels' investors have experienced.
| Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
|---|---|---|---|---|---|---|---|
2017-11-06 | 2017-09-30 | -0.06 | -0.05 | 0.01 | 16 | ||
2023-11-02 | 2023-09-30 | -0.04 | -0.06 | -0.02 | 50 | ||
2022-11-03 | 2022-09-30 | 0.06 | 0.04 | -0.02 | 33 | ||
2022-02-24 | 2021-12-31 | -0.01 | -0.03 | -0.02 | 200 | ||
2019-08-06 | 2019-06-30 | -0.01 | 0.01 | 0.02 | 200 | ||
2024-02-22 | 2023-12-31 | 0.01 | 0.04 | 0.03 | 300 | ||
2020-02-27 | 2019-12-31 | -0.13 | -0.09 | 0.04 | 30 | ||
2022-08-04 | 2022-06-30 | 0.1 | 0.15 | 0.05 | 50 |
Know Playa Hotels' Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Playa Hotels is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Playa Hotels Resorts backward and forwards among themselves. Playa Hotels' institutional investor refers to the entity that pools money to purchase Playa Hotels' securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
| Shares | Cooper Creek Partners Management Llc | 2023-12-31 | 2.2 M | American Century Companies Inc | 2023-12-31 | 2 M | Lsv Asset Management | 2023-12-31 | 1.9 M | Adelante Capital Management Llc | 2023-12-31 | 1.7 M | Assenagon Asset Management Sa | 2024-03-31 | 1.4 M | Geode Capital Management, Llc | 2023-12-31 | 1.3 M | Bnp Paribas Arbitrage, Sa | 2023-12-31 | 1 M | Balyasny Asset Management Llc | 2023-12-31 | 959.2 K | Myda Advisors Llc | 2023-12-31 | 867 K | Hg Vora Capital Management Llc | 2023-12-31 | 12.5 M | Morgan Stanley - Brokerage Accounts | 2023-12-31 | 12.4 M |
Playa Hotels' market capitalization trends
The company currently falls under 'Mid-Cap' category with a current market capitalization of 1.17 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Playa Hotels's market, we take the total number of its shares issued and multiply it by Playa Hotels's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.Market Cap |
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Playa Hotels' profitablity analysis
Playa Hotels' profitability indicators refer to fundamental financial ratios that showcase Playa Hotels' ability to generate income relative to its revenue or operating costs. If, let's say, Playa Hotels is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Playa Hotels' executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Playa Hotels' profitability requires more research than a typical breakdown of Playa Hotels' financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | 0.03 | 0.03 | |
| Return On Capital Employed | 0.10 | 0.11 | |
| Return On Assets | 0.03 | 0.03 | |
| Return On Equity | 0.1 | 0.10 |
Determining Playa Hotels' profitability involves analyzing its financial statements and using various financial metrics to determine if Playa Hotels is a good buy. For example, gross profit margin measures Playa Hotels' profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Playa Hotels' profitability and make more informed investment decisions.
The data published in Playa Hotels' official financial statements usually reflect Playa Hotels' business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Playa Hotels Resorts. For example, before you start analyzing numbers published by Playa accountants, it's critical to develop an understanding of what Playa Hotels' liquidity, profitability, and earnings quality are in the context of the Hotels, Restaurants & Leisure space in which it operates.
Please note, the presentation of Playa Hotels' financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Playa Hotels' management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Playa Hotels' accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Playa Hotels Resorts. Please utilize our Beneish M Score to check the likelihood of Playa Hotels' management manipulating its earnings.
Evaluate Playa Hotels' management efficiency
Playa Hotels Resorts has return on total asset (ROA) of 0.0577 % which means that it generated a profit of $0.0577 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.104 %, meaning that it created $0.104 on every $100 dollars invested by stockholders. Playa Hotels' management efficiency ratios could be used to measure how well Playa Hotels manages its routine affairs as well as how well it operates its assets and liabilities. The current year's Return On Tangible Assets is expected to grow to 0.03. The current year's Return On Capital Employed is expected to grow to 0.11. At present, Playa Hotels' Non Current Assets Total are projected to increase significantly based on the last few years of reporting. The current year's Non Currrent Assets Other is expected to grow to about 1.5 B, whereas Total Assets are forecasted to decline to about 1.8 B.| Last Reported | Projected for Next Year | ||
| Book Value Per Share | 3.75 | 3.56 | |
| Net Current Asset Value | 0.00 | 0.00 | |
| Tangible Asset Value | 0.00 | 0.00 | |
| Tangible Book Value Per Share | 3.31 | 3.14 | |
| Enterprise Value Over EBITDA | 8.05 | 8.46 | |
| Price Book Value Ratio | 2.31 | 1.26 | |
| Enterprise Value Multiple | 8.05 | 8.46 | |
| Price Fair Value | 2.31 | 1.26 | |
| Enterprise Value | 2.1 B | 1.2 B |
The analysis of Playa Hotels' management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Playa Hotels' future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Playa Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Beta 1.538 |
Basic technical analysis of Playa Stock
As of the 14th of May 2024, Playa Hotels holds the Semi Deviation of 1.33, coefficient of variation of 174348.37, and Risk Adjusted Performance of 0.0059. Compared to fundamental indicators, the technical analysis model allows you to check existing technical drivers of Playa Hotels, as well as the relationship between them. Put it differently, you can use this information to find out if the company will indeed mirror its model of past market data, or the prices will eventually revert. We have analyzed and interpolated nineteen technical drivers for Playa Hotels Resorts, which can be compared to its competitors. Please check Playa Hotels Resorts jensen alpha, and the relationship between the coefficient of variation and potential upside to decide if Playa Hotels Resorts is priced some-what accurately, providing market reflects its current price of 8.51 per share. Given that Playa Hotels has jensen alpha of (0.01), we recommend you to check out Playa Hotels Resorts's recent market performance to make sure the company can sustain itself at a future point.Playa Hotels' insider trading activities
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Playa Hotels insiders, such as employees or executives, is commonly permitted as long as it does not rely on Playa Hotels' material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Playa Hotels insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
Karl Peterson over a week ago Disposition of 10000 shares by Karl Peterson of Playa Hotels at 8.23 subject to Rule 16b-3 | ||
Tracy Colden over three weeks ago Acquisition by Tracy Colden of 59952 shares of Playa Hotels subject to Rule 16b-3 | ||
Karl Peterson over a month ago Disposition of 5000 shares by Karl Peterson of Playa Hotels at 9.58 subject to Rule 16b-3 | ||
Gregory Maliassas over a month ago Disposition of 5440 shares by Gregory Maliassas of Playa Hotels at 6.0 subject to Rule 16b-3 | ||
Karl Peterson over two months ago Sale by Karl Peterson of 20000 shares of Playa Hotels | ||
Karl Peterson over three months ago Acquisition by Karl Peterson of 13788 shares of Playa Hotels subject to Rule 16b-3 | ||
Karl Peterson over six months ago Sale by Karl Peterson of 10000 shares of Playa Hotels | ||
Karl Peterson over six months ago Sale by Karl Peterson of 5000 shares of Playa Hotels |
Understand Playa Hotels' technical and predictive indicators
Using predictive indicators to make investment decisions involves analyzing Playa Hotels' various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.
| Risk Adjusted Performance | 0.0059 | |||
| Market Risk Adjusted Performance | (3.27) | |||
| Mean Deviation | 1.08 | |||
| Semi Deviation | 1.33 | |||
| Downside Deviation | 1.39 | |||
| Coefficient Of Variation | 174348.37 | |||
| Standard Deviation | 1.4 | |||
| Variance | 1.97 | |||
| Information Ratio | (0.06) | |||
| Jensen Alpha | (0.01) | |||
| Total Risk Alpha | (0.17) | |||
| Sortino Ratio | (0.06) | |||
| Treynor Ratio | (3.28) | |||
| Maximum Drawdown | 7.1 | |||
| Value At Risk | (2.42) | |||
| Potential Upside | 2.04 | |||
| Downside Variance | 1.93 | |||
| Semi Variance | 1.77 | |||
| Expected Short fall | (1.23) | |||
| Skewness | 0.013 | |||
| Kurtosis | 0.5242 |
| Risk Adjusted Performance | 0.0059 | |||
| Market Risk Adjusted Performance | (3.27) | |||
| Mean Deviation | 1.08 | |||
| Semi Deviation | 1.33 | |||
| Downside Deviation | 1.39 | |||
| Coefficient Of Variation | 174348.37 | |||
| Standard Deviation | 1.4 | |||
| Variance | 1.97 | |||
| Information Ratio | (0.06) | |||
| Jensen Alpha | (0.01) | |||
| Total Risk Alpha | (0.17) | |||
| Sortino Ratio | (0.06) | |||
| Treynor Ratio | (3.28) | |||
| Maximum Drawdown | 7.1 | |||
| Value At Risk | (2.42) | |||
| Potential Upside | 2.04 | |||
| Downside Variance | 1.93 | |||
| Semi Variance | 1.77 | |||
| Expected Short fall | (1.23) | |||
| Skewness | 0.013 | |||
| Kurtosis | 0.5242 |
Consider Playa Hotels' intraday indicators
Playa Hotels intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Playa Hotels stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
Playa Hotels Corporate Filings
8K | 6th of May 2024 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
| 22nd of April 2024 Other Reports | ViewVerify | |
F4 | 11th of April 2024 The report filed by a party regarding the acquisition or disposition of a company's common stock, as well as derivative securities such as options, warrants, and convertible securities | ViewVerify |
| 8th of April 2024 Other Reports | ViewVerify |
Playa Stock media impact
Far too much social signal, news, headlines, and media speculation about Playa Hotels that are available to investors today. That information is available publicly through Playa media outlets and privately through word of mouth or via Playa internal channels. However, regardless of the origin, that massive amount of Playa data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Playa Hotels news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Playa Hotels relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Playa Hotels' headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Playa Hotels alpha.
Playa Hotels Sentiment by Major News Outlets
Investor sentiment, mood or attitude towards Playa Hotels can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.
Be your own money manager
Our tools can tell you how much better you can do entering a position in Playa Hotels without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.Did you try this?
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| All Next | Launch Module |
Playa Hotels Corporate Management
Elected by the shareholders, the Playa Hotels' board of directors comprises two types of representatives: Playa Hotels inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Playa. The board's role is to monitor Playa Hotels' management team and ensure that shareholders' interests are well served. Playa Hotels' inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Playa Hotels' outside directors are responsible for providing unbiased perspectives on the board's policies.
| CFA CFA | VP Strategy | Profile | |
| Pedram CFA | Senior Strategy | Profile | |
| Arieh Goldberger | Senior Accounting | Profile | |
| Danny Rose | Advertising ECommerce | Profile | |
| Tracy Colden | Executive Counsel | Profile |
How to buy Playa Stock?
To provide specific investment advice or recommendations on Playa Hotels Resorts stock, we recommend investors consider the following general factors when evaluating Playa Hotels Resorts. This will help you to make an informed decision on whether to include Playa Hotels in one of your diversified portfolios:- Examine Playa Hotels' financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
- Research Playa Hotels' leadership team and their track record. Good management can help Playa Hotels navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
- Consider the overall health of the Hotels, Resorts & Cruise Lines space and any emerging trends that could impact Playa Hotels' business and its evolving consumer preferences.
- Compare Playa Hotels' performance and market position to its competitors. Analyze how Playa Hotels is positioned in terms of product offerings, innovation, and market share.
- Check if Playa Hotels pays a dividend and its dividend yield and payout ratio.
- Review what financial analysts are saying about Playa Hotels' stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Playa Hotels Resorts stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Playa Hotels Resorts is a good investment.
Already Invested in Playa Hotels Resorts?
The danger of trading Playa Hotels Resorts is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Playa Hotels is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Playa Hotels. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Playa Hotels Resorts is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Playa Hotels Resorts offers a strong return on investment in its stock, a comprehensive analysis is essential. The process typically begins with a thorough review of Playa Hotels' financial statements, including income statements, balance sheets, and cash flow statements, to assess its financial health. Key financial ratios are used to gauge profitability, efficiency, and growth potential of Playa Hotels Resorts Stock. Outlined below are crucial reports that will aid in making a well-informed decision on Playa Hotels Resorts Stock: Check out Your Equity Center to better understand how to build diversified portfolios, which includes a position in Playa Hotels Resorts. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in manufacturing. You can also try the Commodity Directory module to find actively traded commodities issued by global exchanges.
Complementary Tools for Playa Stock analysis
When running Playa Hotels' price analysis, check to measure Playa Hotels' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Playa Hotels is operating at the current time. Most of Playa Hotels' value examination focuses on studying past and present price action to predict the probability of Playa Hotels' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Playa Hotels' price. Additionally, you may evaluate how the addition of Playa Hotels to your portfolios can decrease your overall portfolio volatility.
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Is Playa Hotels' industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Playa Hotels. If investors know Playa will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Playa Hotels listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth 0.444 | Earnings Share 0.48 | Revenue Per Share 6.941 | Quarterly Revenue Growth 0.112 | Return On Assets 0.0577 |
The market value of Playa Hotels Resorts is measured differently than its book value, which is the value of Playa that is recorded on the company's balance sheet. Investors also form their own opinion of Playa Hotels' value that differs from its market value or its book value, called intrinsic value, which is Playa Hotels' true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Playa Hotels' market value can be influenced by many factors that don't directly affect Playa Hotels' underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Playa Hotels' value and its price, as these two are different measures arrived at by various means. Investors typically determine if Playa Hotels is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Playa Hotels' price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.