Is Mercantile Bank Stock a Good Investment?

Mercantile Bank Investment Advice

  MBWM
To provide specific investment advice or recommendations on Mercantile Bank stock, we recommend investors consider the following general factors when evaluating Mercantile Bank. This will help you to make an informed decision on whether to include Mercantile Bank in one of your diversified portfolios:
  • Examine Mercantile Bank's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Mercantile Bank's leadership team and their track record. Good management can help Mercantile Bank navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Regional Banks space and any emerging trends that could impact Mercantile Bank's business and its evolving consumer preferences.
  • Compare Mercantile Bank's performance and market position to its competitors. Analyze how Mercantile Bank is positioned in terms of product offerings, innovation, and market share.
  • Check if Mercantile Bank pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Mercantile Bank's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Mercantile Bank stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Mercantile Bank is a good investment.
 
Sell
 
Buy
Strong Sell
Mercantile Bank trade recommendations module can be used to check and cross-verify current advice provided by analysts analyzing the firm's potential to grow using all of fundamental, technical, data market data available at the time. To make sure Mercantile Bank is not overpriced, please verify all Mercantile Bank fundamentals, including its revenue, short ratio, five year return, as well as the relationship between the cash per share and beta . Given that Mercantile Bank has a number of shares shorted of 182.49 K, we recommend you to check Mercantile Bank market performance and probability of bankruptcy to ensure the company can sustain itself in the current economic cycle given your last-minute risk tolerance and investing horizon.

Market Performance

InsignificantDetails

Volatility

Very steadyDetails

Hype Condition

StaleDetails

Current Valuation

Fairly ValuedDetails

Odds Of Distress

LowDetails

Economic Sensitivity

Actively responds to the marketDetails

Investor Sentiment

ImpartialDetails

Analyst Consensus

BuyDetails

Reporting Quality (M-Score)

UnavailableDetails

Examine Mercantile Bank Stock

Researching Mercantile Bank's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E). About 61.0% of the company shares are owned by institutional investors. The company has price-to-book ratio of 1.11. Typically companies with comparable Price to Book (P/B) are able to outperform the market in the long run. Mercantile Bank has Price/Earnings To Growth (PEG) ratio of 2.51. The entity recorded earning per share (EPS) of 5.16. The firm last dividend was issued on the 6th of June 2024. Mercantile Bank had 105:100 split on the 19th of April 2007.
To determine if Mercantile Bank is a good investment, evaluating the company's potential for future growth is also very important. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Mercantile Bank's research are outlined below:
About 61.0% of the company shares are owned by institutional investors
On 13th of March 2024 Mercantile Bank paid $ 0.35 per share dividend to its current shareholders
Latest headline from news.google.com: Tamilnad Mercantile Bank hikes lending rates by 10-15 bps across tenures - CNBCTV18
Mercantile Bank uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Mercantile Bank. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Mercantile Bank's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
16th of April 2024
Upcoming Quarterly Report
View
16th of July 2024
Next Financial Report
View
31st of March 2024
Next Fiscal Quarter End
View
21st of January 2025
Next Fiscal Year End
View
31st of December 2023
Last Quarter Report
View
31st of December 2023
Last Financial Announcement
View
Earnings surprises can significantly impact Mercantile Bank's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Mercantile Bank's investors have experienced.
Reported
Fiscal Date
Estimated EPS
Reported EPS
Surprise
2002-01-08
2001-12-310.250.22-0.0312 
2001-01-10
2000-12-310.230.260.0313 
2000-07-11
2000-06-300.170.20.0317 
2013-01-15
2012-12-310.310.350.0412 
2012-10-16
2012-09-300.340.3-0.0411 
2003-04-09
2003-03-310.290.330.0413 
2001-07-11
2001-06-300.230.19-0.0417 
2015-10-20
2015-09-300.40.450.0512 

Mercantile Bank Target Price Consensus

We track the performance of the top 100 financial experts across various large and mid-size financial boutiques. Mercantile target price is determined by taking all analyst projections and averaging them out. There is no one specific way to measure analysts' performance other than comparing it to past results via a very sophisticated attribution analysis. Mercantile Bank's target price projections below should be used in combination with other traditional price prediction techniques such as stock price forecasting, investor sentiment analysis, technical analysis, earnings estimate, and various momentum models.
   4  Buy
Most Mercantile analysts issue ratings four times a year, at intervals of three months. Ratings are usually accompanied by a target price to help potential investors understand Mercantile stock's fair price compared to its market value. Analysts arrive at stock ratings after researching the public financial statements of Mercantile Bank, talking to its executives and customers, or listening to those companies' conference calls.
Macroaxis Advice   Exposure   Valuation

Mercantile Bank Target Price Projection

Mercantile Bank's current and average target prices are 39.56 and 39.00, respectively. The current price of Mercantile Bank is the price at which Mercantile Bank is currently trading. On the other hand, Mercantile Bank's target price is what analysts think the stock is worth or could sell for in the future. The more significant the discrepancy between the two prices, the more it stimulates investors to act.

Current Price

Mercantile Bank Market Quote on 9th of May 2024

Low Price38.81Odds
High Price39.67Odds

39.56

Target Price

Analyst Consensus On Mercantile Bank Target Price

Low Estimate35.49Odds
High Estimate43.29Odds

39.0

Historical Lowest Forecast  35.49 Target Price  39.0 Highest Forecast  43.29
Note that most analysts generally publish their price targets in research reports on specific companies, along with recommendations for the company's stock.Although price targets are often quoted in the financial news media, there could be a delay between the publication of the latest analyst outlook on Mercantile Bank and the information provided on this page.

Mercantile Bank Analyst Ratings

Mercantile Bank's analyst stock recommendations are determined by taking an average estimate of all analysts we track and classifying them as Strong Buy, Buy, Hold, Strong Sell, or Sell. Ratings generally communicate what analysts sense about Mercantile Bank stock, and they use a lot of effort and time to analyze it and arrive at a rating. That suggests that analyst recommendations are the outcome of an objective and thorough examination of Mercantile Bank's financials, market performance, and future outlook by experienced professionals. Mercantile Bank's historical ratings below, therefore, can serve as a valuable tool for investors.

Know Mercantile Bank's Top Institutional Investors

Have you ever been surprised when a price of an equity instrument such as Mercantile Bank is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Mercantile Bank backward and forwards among themselves. Mercantile Bank's institutional investor refers to the entity that pools money to purchase Mercantile Bank's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
Shares
Charles Schwab Investment Management Inc2023-12-31
199 K
Northern Trust Corp2023-12-31
194.6 K
Stieven Capital Advisors, L.p.2023-12-31
189.2 K
Hotchkis & Wiley Capital Management Llc2023-12-31
128.6 K
Bank Of New York Mellon Corp2023-12-31
121.9 K
Mercer Global Advisors Inc.2023-12-31
112.4 K
Morgan Stanley - Brokerage Accounts2023-12-31
109.5 K
Royal Bank Of Canada2023-12-31
92.7 K
Bridgeway Capital Management, Llc2023-12-31
90.3 K
Blackrock Inc2023-12-31
1.6 M
Dimensional Fund Advisors, Inc.2023-12-31
1.2 M
Note, although Mercantile Bank's institutional investors appear to be way more sophisticated than retail investors, it remains unclear if professional active investment managers can reliably enhance risk-adjusted returns by an amount that exceeds fees and expenses.

Mercantile Bank's market capitalization trends

The company currently falls under 'Small-Cap' category with a current market capitalization of 636.77 M. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Mercantile Bank's market, we take the total number of its shares issued and multiply it by Mercantile Bank's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.

Market Cap

679.05 Million

Mercantile Bank's profitablity analysis

Mercantile Bank's profitability indicators refer to fundamental financial ratios that showcase Mercantile Bank's ability to generate income relative to its revenue or operating costs. If, let's say, Mercantile Bank is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Mercantile Bank's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Mercantile Bank's profitability requires more research than a typical breakdown of Mercantile Bank's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
Last ReportedProjected for Next Year
Return On Tangible Assets 0.02  0.02 
Return On Capital Employed 0.08  0.09 
Return On Assets 0.02  0.02 
Return On Equity 0.16  0.17 
The company has Profit Margin (PM) of 0.38 %, which maeans that even a very small decline in it revenue will erase profits resulting in a net loss. This is way below average. Similarly, it shows Operating Margin (OM) of 0.49 %, which suggests for every 100 dollars of sales, it generated a net operating income of $0.49.
Determining Mercantile Bank's profitability involves analyzing its financial statements and using various financial metrics to determine if Mercantile Bank is a good buy. For example, gross profit margin measures Mercantile Bank's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Mercantile Bank's profitability and make more informed investment decisions.
The data published in Mercantile Bank's official financial statements usually reflect Mercantile Bank's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Mercantile Bank. For example, before you start analyzing numbers published by Mercantile accountants, it's critical to develop an understanding of what Mercantile Bank's liquidity, profitability, and earnings quality are in the context of the Banks space in which it operates.
Please note, the presentation of Mercantile Bank's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Mercantile Bank's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Mercantile Bank's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Mercantile Bank. Please utilize our Beneish M Score to check the likelihood of Mercantile Bank's management manipulating its earnings.

Evaluate Mercantile Bank's management efficiency

Mercantile Bank has return on total asset (ROA) of 0.016 % which means that it generated a profit of $0.016 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.165 %, meaning that it created $0.165 on every $100 dollars invested by stockholders. Mercantile Bank's management efficiency ratios could be used to measure how well Mercantile Bank manages its routine affairs as well as how well it operates its assets and liabilities. As of the 9th of May 2024, Return On Tangible Assets is likely to grow to 0.02. Also, Return On Capital Employed is likely to grow to 0.09. At this time, Mercantile Bank's Asset Turnover is very stable compared to the past year.
Last ReportedProjected for Next Year
Book Value Per Share 32.60  34.23 
Net Current Asset Value 0.00  0.00 
Tangible Asset Value 0.00  0.00 
Tangible Book Value Per Share 28.80  30.25 
Enterprise Value Over EBITDA 117.97  123.86 
Price Book Value Ratio 1.24  1.32 
Enterprise Value Multiple 117.97  123.86 
Price Fair Value 1.24  1.32 
Enterprise Value1.4 B1.4 B
The analysis of Mercantile Bank's management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Mercantile Bank's future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Mercantile Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Dividend Yield
0.0354
Forward Dividend Yield
0.0354
Forward Dividend Rate
1.4
Beta
0.986

Basic technical analysis of Mercantile Stock

As of the 9th of May, Mercantile Bank secures the Downside Deviation of 2.28, risk adjusted performance of 0.0198, and Mean Deviation of 1.64. In connection with fundamental indicators, the technical analysis model lets you check existing technical drivers of Mercantile Bank, as well as the relationship between them. Strictly speaking, you can use this information to find out if the firm will indeed mirror its model of past prices, or the prices will eventually revert. We are able to interpolate and break down nineteen technical drivers for Mercantile Bank, which can be compared to its peers in the industry. Please verify Mercantile Bank variance, value at risk, as well as the relationship between the Value At Risk and skewness to decide if Mercantile Bank is priced some-what accurately, providing market reflects its recent price of 39.56 per share. Given that Mercantile Bank has jensen alpha of 0.0313, we recommend you to check Mercantile Bank's last-minute market performance to make sure the company can sustain itself at a future point.

Mercantile Bank's insider trading activities

Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Mercantile Bank insiders, such as employees or executives, is commonly permitted as long as it does not rely on Mercantile Bank's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Mercantile Bank insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.

Understand Mercantile Bank's technical and predictive indicators

Using predictive indicators to make investment decisions involves analyzing Mercantile Bank's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.

Consider Mercantile Bank's intraday indicators

Mercantile Bank intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Mercantile Bank stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.

Mercantile Bank Corporate Filings

10Q
3rd of May 2024
Quarterly performance report mandated by Securities and Exchange Commission (SEC), to be filed by publicly traded corporations
ViewVerify
8K
16th of April 2024
Report filed with the SEC to announce major events that shareholders should know about
ViewVerify
8th of April 2024
Other Reports
ViewVerify
4th of April 2024
Other Reports
ViewVerify
Mercantile Bank time-series forecasting models is one of many Mercantile Bank's stock analysis techniques aimed to predict future share value based on previously observed values. Time-series forecasting models ae widely used for non-stationary data. Non-stationary data are called the data whose statistical properties e.g. the mean and standard deviation are not constant over time but instead, these metrics vary over time. These non-stationary Mercantile Bank's historical data is usually called time-series. Some empirical experimentation suggests that the statistical forecasting models outperform the models based exclusively on fundamental analysis to predict the direction of the market movement and maximize returns from investment trading.

Mercantile Stock media impact

Far too much social signal, news, headlines, and media speculation about Mercantile Bank that are available to investors today. That information is available publicly through Mercantile media outlets and privately through word of mouth or via Mercantile internal channels. However, regardless of the origin, that massive amount of Mercantile data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Mercantile Bank news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Mercantile Bank relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Mercantile Bank's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Mercantile Bank alpha.

Mercantile Bank Sentiment by Major News Outlets

Investor sentiment, mood or attitude towards Mercantile Bank can have a significant impact on its stock price or the market as a whole. This sentiment can be positive or negative, and various factors, such as economic indicators, news events, or market trends, can influence it. When investor sentiment is positive, investors are more likely to buy stocks, increasing demand and increasing the stock price. Positive investor sentiment can be driven by good news about the company or the broader market, such as solid earnings reports or positive economic data.
Note that negative investor sentiment can cause investors to sell stocks, leading to a decrease in demand and a drop in the stock price. Negative sentiment can be driven by factors such as poor earnings reports, negative news about the company or industry, or broader economic concerns. It's important to note that investor sentiment is just one of many factors that can affect stock prices. Other factors, such as company performance, industry trends, and global economic conditions, can also play a significant role in determining the value of a stock.

Be your own money manager

Our tools can tell you how much better you can do entering a position in Mercantile Bank without increasing your portfolio risk or giving up the expected return. As an individual investor, you need to find a reliable way to track all your investment portfolios. However, your requirements will often be based on how much of the process you decide to do yourself. In addition to allowing all investors analytical transparency into all their portfolios, our tools can evaluate risk-adjusted returns of your individual positions relative to your overall portfolio.

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Mercantile Bank Corporate Executives

Elected by the shareholders, the Mercantile Bank's board of directors comprises two types of representatives: Mercantile Bank inside directors who are chosen from within the company, and outside directors, selected externally and held independent of Mercantile. The board's role is to monitor Mercantile Bank's management team and ensure that shareholders' interests are well served. Mercantile Bank's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, Mercantile Bank's outside directors are responsible for providing unbiased perspectives on the board's policies.
Charles ChristmasCFO, Executive VP, Treasurer, CFO of Mercantile Bank of Michigan and Executive VP of Mercantile Bank of MichiganProfile
Scott SetlockCOO VPProfile

How to buy Mercantile Stock?

To provide specific investment advice or recommendations on Mercantile Bank stock, we recommend investors consider the following general factors when evaluating Mercantile Bank. This will help you to make an informed decision on whether to include Mercantile Bank in one of your diversified portfolios:
  • Examine Mercantile Bank's financial health by looking at its balance sheet, income statement, and cash flow statement. Analyze key financial ratios, such as Price-to-Earnings (P/E), Price-to-Sales (P/S), and Price-to-Book (P/B), to determine whether the stock is fairly valued or over/undervalued.
  • Research Mercantile Bank's leadership team and their track record. Good management can help Mercantile Bank navigate difficult times and make strategic decisions that benefit shareholders and increases its net worth.
  • Consider the overall health of the Regional Banks space and any emerging trends that could impact Mercantile Bank's business and its evolving consumer preferences.
  • Compare Mercantile Bank's performance and market position to its competitors. Analyze how Mercantile Bank is positioned in terms of product offerings, innovation, and market share.
  • Check if Mercantile Bank pays a dividend and its dividend yield and payout ratio.
  • Review what financial analysts are saying about Mercantile Bank's stock and their price targets. However, remember that analysts' opinions can vary, and their predictions may not always be accurate.
It's important to note that investing in Mercantile Bank stock, carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to decide if Mercantile Bank is a good investment.

Already Invested in Mercantile Bank?

The danger of trading Mercantile Bank is mainly related to its market volatility and Company specific events. As an investor, you must understand the concept of risk-adjusted return before you start trading. The most common way to measure the risk of Mercantile Bank is by using the Sharpe ratio. The ratio expresses how much excess return you acquire for the extra volatility you endure for holding a more risker asset than Mercantile Bank. The Sharpe ratio is calculated by using standard deviation and excess return to determine reward per unit of risk. To understand how volatile Mercantile Bank is, you must compare it to a benchmark. Traditionally, the risk-free rate of return is the rate of return on the shortest-dated U.S. Treasury, such as a 3-year bond.
When determining whether Mercantile Bank is a strong investment it is important to analyze Mercantile Bank's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact Mercantile Bank's future performance. For an informed investment choice regarding Mercantile Stock, refer to the following important reports:
Check out Correlation Analysis to better understand how to build diversified portfolios, which includes a position in Mercantile Bank. Also, note that the market value of any company could be tightly coupled with the direction of predictive economic indicators such as signals in housing.
To learn how to invest in Mercantile Stock, please use our How to Invest in Mercantile Bank guide.
You can also try the ETF Categories module to list of ETF categories grouped based on various criteria, such as the investment strategy or type of investments.

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Is Mercantile Bank's industry expected to grow? Or is there an opportunity to expand the business' product line in the future? Factors like these will boost the valuation of Mercantile Bank. If investors know Mercantile will grow in the future, the company's valuation will be higher. The financial industry is built on trying to define current growth potential and future valuation accurately. All the valuation information about Mercantile Bank listed above have to be considered, but the key to understanding future value is determining which factors weigh more heavily than others.
Quarterly Earnings Growth
0.021
Dividend Share
1.36
Earnings Share
5.16
Revenue Per Share
13.722
Quarterly Revenue Growth
0.04
The market value of Mercantile Bank is measured differently than its book value, which is the value of Mercantile that is recorded on the company's balance sheet. Investors also form their own opinion of Mercantile Bank's value that differs from its market value or its book value, called intrinsic value, which is Mercantile Bank's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because Mercantile Bank's market value can be influenced by many factors that don't directly affect Mercantile Bank's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
In summary, please note that there is a difference between Mercantile Bank's value and its price, as these two are different measures arrived at by various means. Investors typically determine if Mercantile Bank is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, Mercantile Bank's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.