ProShares Short ETF Leadership

EUM Etf  USD 13.87  0.12  0.86%   
ProShares Short employs about 10 people. The company is managed by 358 executives with a total tenure of roughly 146 years, averaging almost 0.0 years of service per executive, having 0.03 employees per reported executive. Analysis of ProShares Short's management performance can provide insight into the ETF performance.
Brian Ear  ETF Portfolio Manager
ProShares ETF Portfolio Manager
Marques Mercier  ETF Portfolio Manager
ETF Portfolio Manager
  
Check out Investing Opportunities to better understand how to build diversified portfolios, which includes a position in ProShares Short MSCI. Also, note that the market value of any etf could be tightly coupled with the direction of predictive economic indicators such as signals in employment.

ProShares Short Workforce Comparison

ProShares Short MSCI is rated below average in number of employees as compared to similar ETFs. The total workforce of Trading--Inverse Equity category is currently estimated at about 60.0. ProShares Short retains roughly 10.0 in number of employees claiming about 17% of equities under Trading--Inverse Equity ETF category.

ProShares Short MSCI Benchmark Summation

Operator
The output start index for this execution was zero with a total number of output elements of sixty-one. ProShares Short MSCI Price Series Summation is a cross summation of ProShares Short price series and its benchmark/peer.

ProShares Short Notable Stakeholders

A ProShares Short stakeholder refers to an individual interested in an outcome of the business. Different stakeholders have different interests, and companies such as ProShares Short often face trade-offs trying to please all of them. ProShares Short's stakeholders can have a positive or negative influence on the entity's direction, and there are a lot of executives involved in getting ProShares Short's stock to the level that pleases all shareholders. Keeping track of the stakeholders is a great way to stay on top of things affecting its ongoing price.
Michael SapirChairman of ProShares TrustProfile
Louis MaybergPresident of ProShares TrustProfile
Brian EarProShares ETF Portfolio ManagerProfile
Marques MercierETF Portfolio ManagerProfile
Kevin RitterETF Portfolio ManagerProfile
Wilcox ChanETF Portfolio ManagerProfile
Scott BaskindETF Portfolio ManagerProfile
Chris PetersonProShares ETF Portfolio ManagerProfile
Austin WenETF Portfolio ManagerProfile
Thomas BrussardProShares ETF Portfolio ManagerProfile
Richard MejzakETF Portfolio ManagerProfile
Frank VallarioETF Portfolio ManagerProfile
Brent FredbergETF Portfolio ManagerProfile
Betty TongETF Portfolio ManagerProfile
Ryan HarderProShares ETF Portfolio ManagerProfile
Brandon MatsuiETF Portfolio ManagerProfile
Brendan SullivanETF Portfolio ManagerProfile
Adam CohnETF Portfolio ManagerProfile
Michael FeehilyProShares ETF Portfolio ManagerProfile
James MauroProShares ETF Portfolio ManagerProfile
Harry HartfordETF Portfolio ManagerProfile
Peter SpanoProShares ETF Portfolio ManagerProfile
Brian EllisETF Portfolio ManagerProfile
Stephen HammersETF Portfolio ManagerProfile
Ryan DofflemeyerETF Portfolio ManagerProfile
Patricia HealyETF Portfolio ManagerProfile
Jay HatfieldETF Portfolio ManagerProfile
Stephanie ShuETF Portfolio ManagerProfile
Rob BatemanETF Portfolio ManagerProfile
Donald ButlerProShares ETF Portfolio ManagerProfile
Michael WachsTrustee of ProShares TrustProfile
Saul BallesterosETF Portfolio ManagerProfile
Ted JanowskyProShares ETF Portfolio ManagerProfile
James KingProShares ETF Portfolio ManagerProfile
Abhishek KumarETF Portfolio ManagerProfile
Devin SullivanProShares ETF Portfolio ManagerProfile
David YoungETF Portfolio ManagerProfile
Eric ErvinETF Portfolio ManagerProfile
Michael LaBellaETF Portfolio ManagerProfile
Linda KillianProShares ETF Portfolio ManagerProfile
Russell ReynoldsTrustee of ProShares TrustProfile
Charlotte CipollettiETF Portfolio ManagerProfile
John LewisETF Portfolio ManagerProfile
Bernard KavanaghETF Portfolio ManagerProfile
Louis LuETF Portfolio ManagerProfile
Graham DayETF Portfolio ManagerProfile
Darshan BhattETF Portfolio ManagerProfile
William ColemanProShares ETF Portfolio ManagerProfile
Annabel RudebeckETF Portfolio ManagerProfile
Donal BishnoiETF Portfolio ManagerProfile
Naveen KumarProShares ETF Portfolio ManagerProfile
Shaun BurgessETF Portfolio ManagerProfile
Darren WillsProShares ETF Portfolio ManagerProfile
Christopher LoETF Portfolio ManagerProfile
Benjamin FultonETF Portfolio ManagerProfile
Ked HoganProShares ETF Portfolio ManagerProfile
Joanna MaddenProShares ETF Portfolio ManagerProfile
David McGarelProShares ETF Portfolio ManagerProfile
Paul BrigandiETF Portfolio ManagerProfile
Justin HalesProShares ETF Portfolio ManagerProfile
Rachel AmesProShares ETF Portfolio ManagerProfile
Carlos LopezETF Portfolio ManagerProfile
ChiaLiang LianETF Portfolio ManagerProfile
Dan AhrensETF Portfolio ManagerProfile
Philip FangProShares ETF Portfolio ManagerProfile
Teresa ZhengETF Portfolio ManagerProfile
Ryan BristETF Portfolio ManagerProfile
Michael MackETF Portfolio ManagerProfile
Matthew BrownETF Portfolio ManagerProfile
Devin RyderETF Portfolio ManagerProfile
Jonathan NixonProShares ETF Portfolio ManagerProfile
Jeffrey KernagisProShares ETF Portfolio ManagerProfile
Michael PrzygodaProShares ETF Portfolio ManagerProfile
Brian MatthewsETF Portfolio ManagerProfile
Evan BaumanETF Portfolio ManagerProfile
Scott HansonProShares ETF Portfolio ManagerProfile
Robert WangETF Portfolio ManagerProfile
Ted RandallProShares ETF Portfolio ManagerProfile
Hayley PeppersProShares ETF Portfolio ManagerProfile
Wesley RagerETF Portfolio ManagerProfile
David JanssenETF Portfolio ManagerProfile
David PursellETF Portfolio ManagerProfile
Gary CasagrandeAssistant Treasurer of ProShares TrustProfile
Ted KimETF Portfolio ManagerProfile
Greg SavageProShares ETF Portfolio ManagerProfile
Margaret VitranoETF Portfolio ManagerProfile
Justin MandevilleETF Portfolio ManagerProfile
Lisa HobartProShares ETF Portfolio ManagerProfile
Stephen SmitleyProShares ETF Portfolio ManagerProfile
David ChinProShares ETF Portfolio ManagerProfile
Alessandro ValentiniETF Portfolio ManagerProfile
Benoit AutierETF Portfolio ManagerProfile
Richard FreemanETF Portfolio ManagerProfile
Daniel HareProShares ETF Portfolio ManagerProfile
Amit GuttETF Portfolio ManagerProfile
Ashraf RizviETF Portfolio ManagerProfile
Cai JingETF Portfolio ManagerProfile
Louis BottariProShares ETF Portfolio ManagerProfile
Laurie BrignacETF Portfolio ManagerProfile
Travis TrempeETF Portfolio ManagerProfile
Patrick BresnehanETF Portfolio ManagerProfile
Peter ZilverETF Portfolio ManagerProfile
Ernesto TongETF Portfolio ManagerProfile
Ian CarrollProShares ETF Portfolio ManagerProfile
Daniel OngProShares ETF Portfolio ManagerProfile
John KaprichProShares ETF Portfolio ManagerProfile
Karen WongProShares ETF Portfolio ManagerProfile
Thomas DuranteProShares ETF Portfolio ManagerProfile
Anand DesaiETF Portfolio ManagerProfile
Jonathan EngETF Portfolio ManagerProfile
Wayne XieProShares ETF Portfolio ManagerProfile
Charlie HuETF Portfolio ManagerProfile
David BraunETF Portfolio ManagerProfile
Charles ToddAssistant Treasurer of ProShares TrustProfile
Andrew McDonaldETF Portfolio ManagerProfile
Jeff WynsmaETF Portfolio ManagerProfile
Michael GatesETF Portfolio ManagerProfile
Jon EricksonProShares ETF Portfolio ManagerProfile
Cyrille ConseilProShares ETF Portfolio ManagerProfile
Seth KadushinETF Portfolio ManagerProfile
Oliver FurbyETF Portfolio ManagerProfile
Alexander IlyasovProShares ETF Portfolio ManagerProfile
Payal GuptaProShares ETF Portfolio ManagerProfile
Raymond DonofrioProShares ETF Portfolio ManagerProfile
Robert ReganProShares ETF Portfolio ManagerProfile
Kathleen MorganProShares ETF Portfolio ManagerProfile
Garrett PaolellaETF Portfolio ManagerProfile
Steven BoydETF Portfolio ManagerProfile
David AlbrychtETF Portfolio ManagerProfile
John KartsonasETF Portfolio ManagerProfile
Jeffrey MillerProShares ETF Portfolio ManagerProfile
Mark ChristensenETF Portfolio ManagerProfile
John GardnerETF Portfolio ManagerProfile
JeanDominique ButikoferETF Portfolio ManagerProfile
Luis BerrugaETF Portfolio ManagerProfile
Andrea RoemhildtProShares ETF Portfolio ManagerProfile
Daniel LindquistProShares ETF Portfolio ManagerProfile
Michael FinocchiProShares ETF Portfolio ManagerProfile
Peter BourbeauETF Portfolio ManagerProfile
Edward ElfenbeinETF Portfolio ManagerProfile
Philip LeeETF Portfolio ManagerProfile
Louis NgETF Portfolio ManagerProfile
Bryan RichardsETF Portfolio ManagerProfile
Jeffrey PloshnickETF Portfolio ManagerProfile
Beckham WyrickETF Portfolio ManagerProfile
Phil HodgesProShares ETF Portfolio ManagerProfile
Thomas ColemanProShares ETF Portfolio ManagerProfile
Charles SuProShares ETF Portfolio ManagerProfile
Samuel MasucciETF Portfolio ManagerProfile
Pierre WeinsteinETF Portfolio ManagerProfile
Michael AkinsETF Portfolio ManagerProfile
David KotokETF Portfolio ManagerProfile
S LeechETF Portfolio ManagerProfile
Benhood NoeiProShares ETF Portfolio ManagerProfile
Cindy GaoProShares ETF Portfolio ManagerProfile
Guo JinProShares ETF Portfolio ManagerProfile
Eva PaoETF Portfolio ManagerProfile
Andrew HicksETF Portfolio ManagerProfile
Karl SchneiderProShares ETF Portfolio ManagerProfile
Tanuj DoraETF Portfolio ManagerProfile
Joshua BarrickmanProShares ETF Portfolio ManagerProfile
Foster CorwithETF Portfolio ManagerProfile
Conor MuldoonETF Portfolio ManagerProfile
John LoveProShares ETF Portfolio ManagerProfile
Shlomo BassousETF Portfolio ManagerProfile
Steve KahlerETF Portfolio ManagerProfile
Charles RagaussETF Portfolio ManagerProfile
William BairdETF Portfolio ManagerProfile
Su KooETF Portfolio ManagerProfile
Mannik DhillonETF Portfolio ManagerProfile
Vishal KhandujaETF Portfolio ManagerProfile
Andrew SerowikProShares ETF Portfolio ManagerProfile
Timothy CollinsETF Portfolio ManagerProfile
Alex PazdanETF Portfolio ManagerProfile
Luz PadillaETF Portfolio ManagerProfile
Paul BrownProShares ETF Portfolio ManagerProfile
William SmithProShares ETF Portfolio ManagerProfile
Timothy SeymourProShares ETF Portfolio ManagerProfile
Diane HsiungProShares ETF Portfolio ManagerProfile
Emiliano RabinovichProShares ETF Portfolio ManagerProfile
Roger TestinProShares ETF Portfolio ManagerProfile
Adnann SyedETF Portfolio ManagerProfile
Anthony RouthETF Portfolio ManagerProfile
Greg MeisengerProShares ETF Portfolio ManagerProfile
Deane GyllenhaalProShares ETF Portfolio ManagerProfile
Alex HamiltonETF Portfolio ManagerProfile
Greg BarratoETF Portfolio ManagerProfile
Jennifer HsuiProShares ETF Portfolio ManagerProfile
Kevin SimpsonETF Portfolio ManagerProfile
Bradley SullivanETF Portfolio ManagerProfile
Denise KriskoETF Portfolio ManagerProfile
Mark NebelungETF Portfolio ManagerProfile
Sean ReichertETF Portfolio ManagerProfile
Gerard OReillyProShares ETF Portfolio ManagerProfile
Leo FanETF Portfolio ManagerProfile
Michael BrunellETF Portfolio ManagerProfile
Alexander BridgeforthETF Portfolio ManagerProfile
Mitchell FiresteinProShares ETF Portfolio ManagerProfile
Carlos AsilisETF Portfolio ManagerProfile
Jerome SchneiderETF Portfolio ManagerProfile
David HallumETF Portfolio ManagerProfile
Patrick DwyerETF Portfolio ManagerProfile
Derek BabbETF Portfolio ManagerProfile
Tarak DaveProShares ETF Portfolio ManagerProfile
Andrew NgimETF Portfolio ManagerProfile
Rafael ZayasETF Portfolio ManagerProfile
James HarrisonETF Portfolio ManagerProfile
Nam ToETF Portfolio ManagerProfile
Francesco OssinoETF Portfolio ManagerProfile
Robert ShimellETF Portfolio ManagerProfile
Francis RodilossoETF Portfolio ManagerProfile
Michael BuchananETF Portfolio ManagerProfile
Ray AllenProShares ETF Portfolio ManagerProfile
Russell ShternETF Portfolio ManagerProfile
Michael VenutoETF Portfolio ManagerProfile
James MurchieETF Portfolio ManagerProfile
Emidio ChecconeProShares ETF Portfolio ManagerProfile
Michael LoefflProShares ETF Portfolio ManagerProfile
Awais KhanProShares ETF Portfolio ManagerProfile
Keith RichardsonProShares ETF Portfolio ManagerProfile
Sarah KettererETF Portfolio ManagerProfile
Charles LoweryETF Portfolio ManagerProfile
Michael PerreProShares ETF Portfolio ManagerProfile
Timothy McCannETF Portfolio ManagerProfile
Scott RadellProShares ETF Portfolio ManagerProfile
Tony SeisserProShares ETF Portfolio ManagerProfile
Christopher DiStefanoETF Portfolio ManagerProfile
Richard JenkinsETF Portfolio ManagerProfile
HaoHung LiaoProShares ETF Portfolio ManagerProfile
Michael JohnsonProShares ETF Portfolio ManagerProfile
Eric ViliottProShares ETF Portfolio ManagerProfile
Stan UelandProShares ETF Portfolio ManagerProfile
Richard BrownProShares ETF Portfolio ManagerProfile
Michael KastnerETF Portfolio ManagerProfile
Lewis JohnsonETF Portfolio ManagerProfile
Alan MasonProShares ETF Portfolio ManagerProfile
Patrick WaddellProShares ETF Portfolio ManagerProfile
Paul FusaroETF Portfolio ManagerProfile
Paul BensonETF Portfolio ManagerProfile
Jonathan GuyerETF Portfolio ManagerProfile
Jonathan MolchanETF Portfolio ManagerProfile
Josh SmithETF Portfolio ManagerProfile
Darrell JayroeETF Portfolio ManagerProfile
Chang KimETF Portfolio ManagerProfile
Jordan GolzETF Portfolio ManagerProfile
Troy CatesETF Portfolio ManagerProfile
Jeff PetersProShares ETF Portfolio ManagerProfile
Adrian BachmanProShares ETF Portfolio ManagerProfile
Jeremy NeisewanderETF Portfolio ManagerProfile
Jeffrey SchwarteETF Portfolio ManagerProfile
Scott GeigerProShares ETF Portfolio ManagerProfile
Michelle LouieProShares ETF Portfolio ManagerProfile
Seth MisshulaETF Portfolio ManagerProfile
Bruce KavanaughETF Portfolio ManagerProfile
Blake GraveProShares ETF Portfolio ManagerProfile
Guo LinProShares ETF Portfolio ManagerProfile
Christopher DavisETF Portfolio ManagerProfile
Jonathan StanleyETF Portfolio ManagerProfile
Eric IsenbergProShares ETF Portfolio ManagerProfile
Boaz WeinsteinETF Portfolio ManagerProfile
Brian KellyETF Portfolio ManagerProfile
Richard DarbyDowmanProShares ETF Portfolio ManagerProfile
Mohit MittalETF Portfolio ManagerProfile
Eric RichardsonETF Portfolio ManagerProfile
Andrew BeerProShares ETF Portfolio ManagerProfile
James FrancisETF Portfolio ManagerProfile
Paul YookETF Portfolio ManagerProfile
Teddy WongProShares ETF Portfolio ManagerProfile
Gold CorporationProShares ETF Portfolio ManagerProfile
Steven HlavinProShares ETF Portfolio ManagerProfile
Dan BanaszakETF Portfolio ManagerProfile
Ryan MischkerETF Portfolio ManagerProfile
Orlando MontalvoETF Portfolio ManagerProfile
Mark KrivitskyProShares ETF Portfolio ManagerProfile
Timothy RyanProShares ETF Portfolio ManagerProfile
Matthew DorstenETF Portfolio ManagerProfile
Daniel PersonetteETF Portfolio ManagerProfile
Juan AcevedoProShares ETF Portfolio ManagerProfile
Peter LiaoProShares ETF Portfolio ManagerProfile
Michael JeanetteProShares ETF Portfolio ManagerProfile
Christopher WrazenProShares ETF Portfolio ManagerProfile
Robert NetzlyETF Portfolio ManagerProfile
Chuck MartinETF Portfolio ManagerProfile
Kenneth LittleETF Portfolio ManagerProfile
Daniel TenPasProShares ETF Portfolio ManagerProfile
Brandon FergusonETF Portfolio ManagerProfile
Amy ChengETF Portfolio ManagerProfile
Joseph BarratoETF Portfolio ManagerProfile
Mike FeehilyProShares ETF Portfolio ManagerProfile
John LawETF Portfolio ManagerProfile
Kevin SheehanETF Portfolio ManagerProfile
Peter MatthewProShares ETF Portfolio ManagerProfile
Edward RyanETF Portfolio ManagerProfile
Qiong WanProShares ETF Portfolio ManagerProfile
James OngETF Portfolio ManagerProfile
Robert AnstineETF Portfolio ManagerProfile
John MosseauETF Portfolio ManagerProfile
Eduardo RepettoProShares ETF Portfolio ManagerProfile
Theodore SamulowitzProShares ETF Portfolio ManagerProfile
Stephenie AdamsActing Secretary of ProShares TrustProfile
Vincent LowryETF Portfolio ManagerProfile
Victor FryeChief Compliance Officer and AML Officer of ProShares TrustProfile
Walter NejmanProShares ETF Portfolio ManagerProfile
Olga WinnerProShares ETF Portfolio ManagerProfile
Tony NgETF Portfolio ManagerProfile
Robert ParkerETF Portfolio ManagerProfile
Marc DiCosimoProShares ETF Portfolio ManagerProfile
Blake GravesETF Portfolio ManagerProfile
John TysselandETF Portfolio ManagerProfile
Dustin LewellynETF Portfolio ManagerProfile
Michael ByrumProShares ETF Portfolio ManagerProfile
Linda LongvilleETF Portfolio ManagerProfile
William FlaigETF Portfolio ManagerProfile
Ellen LeeETF Portfolio ManagerProfile
Paul KimETF Portfolio ManagerProfile
Michael LoefflerETF Portfolio ManagerProfile
Catherine WoodETF Portfolio ManagerProfile
Nicholas DEramoETF Portfolio ManagerProfile
Dwayne HancockProShares ETF Portfolio ManagerProfile
Danton GoeiETF Portfolio ManagerProfile
Nicholas FischerETF Portfolio ManagerProfile
Gary JonesProShares ETF Portfolio ManagerProfile
David SwallowProShares ETF Portfolio ManagerProfile
Richard OseProShares ETF Portfolio ManagerProfile
William DeRocheETF Portfolio ManagerProfile
George ChaoETF Portfolio ManagerProfile
Navid SohrabiETF Portfolio ManagerProfile
James DoyleETF Portfolio ManagerProfile
Mebane FaberETF Portfolio ManagerProfile
Kristen SheffieldETF Portfolio ManagerProfile
Christine FranquinProShares ETF Portfolio ManagerProfile
Daniel HymanETF Portfolio ManagerProfile
Gregory PickardAssistant Secretary of ProShares TrustProfile
Habib MoudachirouProShares ETF Portfolio ManagerProfile
Sean LussierProShares ETF Portfolio ManagerProfile
Ronald MartinETF Portfolio ManagerProfile
Kala ODonnellProShares ETF Portfolio ManagerProfile
Melissa KapitulikProShares ETF Portfolio ManagerProfile
Gene TannuzzoETF Portfolio ManagerProfile
Hailey HarrisETF Portfolio ManagerProfile
Michael NechesProShares ETF Portfolio ManagerProfile
Fred ZhangETF Portfolio ManagerProfile
Travis TrampeETF Portfolio ManagerProfile
Cynthia MoyProShares ETF Portfolio ManagerProfile
Mathias MamouManiProShares ETF Portfolio ManagerProfile
Justin LowryETF Portfolio ManagerProfile
Orhan ImerProShares ETF Portfolio ManagerProfile
Simon CollierTreasurer of ProShares TrustProfile
Bradley CamdenETF Portfolio ManagerProfile
Peter HubbardProShares ETF Portfolio ManagerProfile
Jon GuyerETF Portfolio ManagerProfile
Robert CummingsProShares ETF Portfolio ManagerProfile
James KramerProShares ETF Portfolio ManagerProfile
Todd BeanProShares ETF Portfolio ManagerProfile
Joel ShulmanETF Portfolio ManagerProfile
George CaoProShares ETF Portfolio ManagerProfile
R DillonETF Portfolio ManagerProfile
Kyle KellyETF Portfolio ManagerProfile

About ProShares Short Management Performance

The success or failure of an entity such as ProShares Short MSCI often depends on how effective the management is. ProShares Short management team is responsible for propelling the future growth in the right direction and administering and controlling the business activities and accounting for the results. Ineffective management usually contributes to failure in the company's future performance for all stakeholders equally, but most importantly, for investors. So it is important to measure the effectiveness of ProShares management before purchasing its stock. In many ways, it's all about finding the answer to one important question - Are they doing the right thing right now? How would we assess whether the ProShares management is utilizing all available resources in the best possible way? Also, how well is the company doing relative to others in its sector and the market as a whole? The answer can be found by analyzing a few important fundamental indicators such as return on assets and return on equity.
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the funds investment objective. Short MSCI is traded on NYSEARCA Exchange in the United States.
The data published in ProShares Short's official financial statements usually reflect ProShares Short's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of ProShares Short MSCI. For example, before you start analyzing numbers published by ProShares accountants, it's critical to develop an understanding of what ProShares Short's liquidity, profitability, and earnings quality are in the context of the ProShares space in which it operates.
Please note, the presentation of ProShares Short's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, ProShares Short's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in ProShares Short's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of ProShares Short MSCI. Please utilize our Beneish M Score to check the likelihood of ProShares Short's management manipulating its earnings.
When determining whether ProShares Short MSCI is a strong investment it is important to analyze ProShares Short's competitive position within its industry, examining market share, product or service uniqueness, and competitive advantages. Beyond financials and market position, potential investors should also consider broader economic conditions, industry trends, and any regulatory or geopolitical factors that may impact ProShares Short's future performance. For an informed investment choice regarding ProShares Etf, refer to the following important reports:
Check out Investing Opportunities to better understand how to build diversified portfolios, which includes a position in ProShares Short MSCI. Also, note that the market value of any etf could be tightly coupled with the direction of predictive economic indicators such as signals in employment.
You can also try the Correlation Analysis module to reduce portfolio risk simply by holding instruments which are not perfectly correlated.
The market value of ProShares Short MSCI is measured differently than its book value, which is the value of ProShares that is recorded on the company's balance sheet. Investors also form their own opinion of ProShares Short's value that differs from its market value or its book value, called intrinsic value, which is ProShares Short's true underlying value. Investors use various methods to calculate intrinsic value and buy a stock when its market value falls below its intrinsic value. Because ProShares Short's market value can be influenced by many factors that don't directly affect ProShares Short's underlying business (such as a pandemic or basic market pessimism), market value can vary widely from intrinsic value.
Please note, there is a significant difference between ProShares Short's value and its price as these two are different measures arrived at by different means. Investors typically determine if ProShares Short is a good investment by looking at such factors as earnings, sales, fundamental and technical indicators, competition as well as analyst projections. However, ProShares Short's price is the amount at which it trades on the open market and represents the number that a seller and buyer find agreeable to each party.