Price-to-Sales

There are many different valuation methodologies out there. Similar to target pricing, you can find and interpret numbers in many different ways. Certainly many numbers are hard facts, but others not so much. Price to sales ratio is used with evaluating potential stock investments. It is calculated by taking the market cap of the company and dividing it by the revenue.

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Reviewed by Rifka Kats

Price to sales is also known as the P/S ratio. Typically the numbers that are used are trailing twelve months or TTM. What makes this different than the P/E ratio is it can be used for unprofitable companies. When you use this type of ratio, it is important to use it with similar companies because the ratio alone has minimal impact.

Typically people tend to shy away from unprofitable companies, but that doesn’t necessarily mean they are going to fail as a business. This ratio is a useful tool for a substitute for the P/E ratio. When using this, be sure to also maintain the analysis within the same sector in the market. As with many ratios, they vary greatly from sector to sector. There are many different ratios out there and price to sales can become a useful one, especially for those companies that are unprofitable and the P/E ratio may not work.

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