Facebook Story

Macroaxis News
By Nathan Young

With the addition of Snapchat to the public market, people have been focusing on this sector recently. Companies that play within this space is Twitter, Snapchat, and the company we’re reviewing tonight, Facebook. Facebook is certainly the most dominant company in this market as the most people use it. No matter the age, it has grown to be widely accepted by all. Right now, advertising is the topic because the price to advertise on Facebook is cheap compared to the other outlets out there. Now, let us take a look at the most recent numbers to see how the company is doing overall.

Business Services
Fama & French Classification

Facebook Continues to Stand Its Ground as Competition Grows

Taking a look at the 8-K report, let us take a look at the most recent numbers. Instead of the fundamentals, let us look at the user base and see how it’s progressed. Daily active users were 1.23 billion on average for December 2016, an increase 18% year-over-year. Mobile daily active users were 1.15 billion on average for December 2016, an increased of 23% year-over-year. Lastly, monthly active users were 1.86 billion as of December 31, 2016, which is an increase of 17% year-over-year. These are numbers worth paying attention to because it will determine the continued success of the company.

Now, taking a look at the chart using the monthly time frame, we can see that price has done nothing but grow, which is indicative of their current path. Facebook is the leader in the social media space and will continue to do so until someone can come up with a better product. The chart has been increasing for awhile but I believe it is following the overall health of the company. Looking at the chart, everything seems well and there are no reasons to run.


For a full list of risks, take a look at the most recent 10-K report, as this will give you details on the risks the company finds relevant. For now, here are a couple to keep in mind while completing your research. First, the company has to maintain their user base because if they begin to shift or go elsewhere, the will no longer have a company. Secondly, innovation is key as these companies change at a rapid pace and will continue to do so as long as the technology allows. The risks are there and they will change quickly so be on your toes by reading the latest reports.


Facebook is the leader in the social media space and will be until someone can come up with a widely accepted product. Until then, be sure to complete your research and determine if this is a good investment for your portfolio. If you still have questions, be sure to reach out to an investing professional as they can help point you in the right direction.

Story Momentum

This story from Macroaxis reported on March 17, 2017 contributed to the next trading day price increase.The overall trading delta to the next closing price was 0.11% . The overall trading delta when the story was published to the current price is 0.41% .

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Facebook is rated below average in z score category among related companies. Z-Score is a simple linear, multi-factor model that measures the financial health and economic stability of a company. The score is used to predict probability of a firm going into bankruptcy within next 24 months or two fiscal years from the day stated on the accounting statements used to calculate it. The model uses five fundamental business ratios that are weighted according to algorithm of Professor Edward Altman who developed it in late 1960s at New York University..