Under Armour Beats with Less Than Expected Losses on Earnings Per Share

  a day ago at Macroaxis 
By Nathan Young

With as many clothing lines as there are, the competition is fierce. Not only in clothing, but accessories as well, with watches and other health indicators. This company is fairly new to the game, but they have been able to stand out among the rest and become one of the most recognizable names in athletic wear. With their recent numbers, they were able to cut losses which w... [more]

 fundamentals retail   under armour consumer sports equipment manufacturers and retailers consumer goods textile - apparel clothing

The company reported a loss in earnings per share, as expected, but not as severe as though. Earnings per share loss came in at 1 cent versus the expected loss of 4 cents. The revenue came in at $1.12 billion against the $1.11 billion that was expected. Another statistic point you look at is sales climbed about seven percent to $1.12 billion from $1.05 billion a year earlier. These are numbers that appears to be close to what everyone was expecting, but you have to look deep into the fundamentals to fully understand if the company is gong to continue to succeed.

Some of the risks that the company poses is first, the amount of competition in this space. If they begin to slow on production or their product quality begins to slip, it can certainly hurt sales and ultimately give up market share. Another risk to look at is whether or not that company can advertise in the major sporting venues and land brand deals. In the NFL it currently has a deal with Nike, and if the company could push into one of the major sports, it would certainly raise brand awareness. So the risk is lack of marketing could hurt the company in the long run.

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