NetEase.com, Inc., through its subsidiaries, operates an interactive online community in China; and provides Chinese language content and services through online games, Internet portal, and wireless value-added services (WVAS) businesses. It operates in three segments: Online Game Services, Advertising Services, and WVAS and Others. The Online Game Services segment develops and operates massively multi-player online role-playing games (MMORPGs) that are played using physical and virtual point cards; and an online casual game platform with various multi-player games. It offers its physical point cards for MMORPGs playing time through various distribution channels, including wholesalers, Internet cafés, software stores, supermarkets, bookstores, and newspaper stands, as well as convenience stores. This segment also provides Chinese language online services, which include news, information, and online entertainment content; community and communication services, such as e-mail, blogging, photos, instant messaging, matchmaking, alumni directories, clubs, e-cards, chat rooms, and community forums; and a Website directory and Web pages search service, as well as Youdao, a proprietary Internet search engine. The Advertising Services segment provides banner advertising, channel sponsorships, direct e-mail, interactive sites, sponsored special events, games, contests, and other activities. The WVAS segment offers a range of WVAS, which enable users to receive news and other information, such as stock quotes and e-mails, download ringtones and logos for mobile phones, and participate in matchmaking communities and interactive games. NetEase.com, Inc. was founded in 1997 and is based in Beijing, the People’s Republic of China.