The Knot, Inc. provides multiplatform media services to the wedding, newlywed, and pregnancy markets in the United States. The company provides online and offline services through various media, such as magazines, books, syndication, television, Web sites, and social media under the brand names of The Knot, The Nest, and The Bump. Its online services include the operation of Web sites that offer various services, including relevant lifestage content, interactive tools, personal wedding Web sites, directed search, local resource listings, active membership and community participation, user-generated content, one-stop registry shopping service, online stores, social media applications, broadband video content, informative email, and Web site network and sister sites. The company also offers various offline services that comprise national and local wedding magazines sold through newsstands, bookstores, and on its Web sites; pregnancy guides; and book series. In addition, it provides various integrated media marketing programs, such as local advertising programs, national online advertising programs, television, market intelligence and analytics, cross platform advertising programs, and targeted direct marketing opportunities. The company was founded in 1996 and is based in New York, New York.