Tong Chen - SINA Executive Vice President and Chief Editor

President

Mr. Tong Chen is Executive Vice President and Chief Editor of SINA Corporationrationsince February 2007. In 1997, Mr. Chen took part in the founding of SRSnet.com, a division of Beijing Stone Rich Sight Information Technology Co., Ltd., one of our subsidiaries, and he formally joined the Company in March 1998. Mr. Chen served as host of our SRSnet.com Sports Salon from April 1997 to August 1998, Chief Editor of our News Center from September 1998 to June 1999, our Content Director from June 1999 to June 2000, Executive Deputy General Manager of our China operations from June 2000 to May 2002, our Vice President and Chief Editor from May 2002 to November 2003 and our Senior Vice President and Chief Editor from November 2003 to February 2007. Mr. Chen serves as the independent director of Beijing Enlight Media Co., Ltd, a company listed on the Shenzhen Stock Exchange, since February 2010. He is the independent director and the Chairman of compensation committee of TAL Education Group since June 2011 and also a member of its audit committee, nomination and corporate governance committee since 2007.
Age 47
Tenure 17 years
Professional MarksMBA
Phone86 10 8262 8888
Webhttp://www.sina.com
Chen holds an M.B.A. from ChinaEurope International Business School, an M.A. in Journalism from Renmin University of China, an M.A. in Communications from Beijing Institute of Technology and a B.S. in electronic engineering from Beijing University of Technology.

SINA Management Efficiency

The company has return on total asset (ROA) of 3.57 % which means that it generated a profit of $3.57 on every $100 spent on assets. This is normal as compared to the sector avarege. Similarly, it shows a return on stockholder's equity (ROE) of 1.66 %, meaning that it created $1.66 on every $100 dollars invested by stockholders. SINA's management efficiency ratios could be used to measure how well SINA manages its routine affairs as well as how well it operates its assets and liabilities.
The company currently holds 1.88 B in liabilities with Debt to Equity (D/E) ratio of 0.51, which is about average as compared to similar companies. SINA has a current ratio of 2.6, suggesting that it is liquid enough and is able to pay its financial obligations when due. Debt can assist SINA until it has trouble settling it off, either with new capital or with free cash flow. So, SINA's shareholders could walk away with nothing if the company can't fulfill its legal obligations to repay debt. However, a more frequent occurrence is when companies like SINA sell additional shares at bargain prices, diluting existing shareholders. Debt, in this case, can be an excellent and much better tool for SINA to invest in growth at high rates of return. When we think about SINA's use of debt, we should always consider it together with cash and equity.

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SINA Corporation, together with its subsidiaries, operates as an online media company in the Peoples Republic of China and internationally. SINA Corporation was founded in 1993 and is headquartered in Beijing, the Peoples Republic of China. Sina Corp operates under Internet Content Information classification in the United States and is traded on NASDAQ Exchange. It employs 8300 people. SINA Corporation (SINA) is traded on NASDAQ Exchange in USA and employs 8,300 people.

Management Performance

SINA Leadership Team

Elected by the shareholders, the SINA's board of directors comprises two types of representatives: SINA inside directors who are chosen from within the company, and outside directors, selected externally and held independent of SINA. The board's role is to monitor SINA's management team and ensure that shareholders' interests are well served. SINA's inside directors are responsible for reviewing and approving budgets prepared by upper management to implement core corporate initiatives and projects. On the other hand, SINA's outside directors are responsible for providing unbiased perspectives on the board's policies.
Guowei Chao, Chairman of the Board, CEO, Principal Executive Officer
Jianzhang Liang, Independent Director
Songyi Zhang, Independent Director
Ter Tsao, Independent Director
Charles Chao, Chairman of the Board, CEO
Bonnie Zhang, CFO, Principal Financial and Accounting Officer
Jack Xu, Co-President CTO
Yichen Zhang, Independent Director
Pehong Chen, Independent Director
Tong Chen, Executive Vice President and Chief Editor
Arthur Wei, Senior Vice President
Sandra Zhang, IR Contact Officer
Hong Du, Pres and COO
Bin Zheng, Vice President
Yan Wang, Founder and Independent Director
ChengChun Yu, CFO, Principal Financial and Accounting Officer
Cathy Peng, Investor Relations Manager

SINA Stock Performance Indicators

The ability to make a profit is the ultimate goal of any investor. But to identify the right stock is not an easy task. Is SINA a good investment? Although profit is still the single most important financial element of any organization, multiple performance indicators can help investors identify the equity that they will appreciate over time.

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Other Consideration for investing in SINA Stock

If you are still planning to invest in SINA check if it may still be traded through OTC markets such as Pink Sheets or OTC Bulletin Board. You may also purchase it directly from the company, but this is not always possible and may require contacting the company directly. Please note that delisted stocks are often considered to be more risky investments, as they are no longer subject to the same regulatory and reporting requirements as listed stocks. Therefore, it is essential to carefully research the SINA's history and understand the potential risks before investing.
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