How to Invest in Ulta Beauty?
Ulta Beauty Investing Guide | ULTA |
- Research Ulta Beauty's stock before investing in Ulta Beauty. It's a good idea to research the company and its stock by analyzing its financial statements, reading news articles, and studying its historical performance, including its growth strategy, change in net worth, competition, and potential risks.
- Choose a brokerage firm to buy shares of Ulta Beauty. We recommend well-established brokerages such as Charles Schwab, Fidelity, TD Ameritrade, and Robinhood, but in many ways, it will depend on your individual needs, preferences, and investment goals.
- Open an account at one of the brokerages you have selected. You will be required to provide personal information, such as your name, address, and Social Security number.
- Fund your account. You will need to deposit funds into your brokerage account to purchase Ulta Beauty stock. You can do this by transferring funds from your bank account or other investment accounts.
- Place your order. Once you have located Ulta Beauty stock in your brokerage account, you can place your order to buy it. You will need to specify the number of shares you want to buy and the price you are willing to pay.
- Monitor your investment to track its performance and make informed decisions about buying, selling, or holding the stock.
It's important to note that investing in stocks such as Ulta Beauty carries risks, and you should carefully consider your investment goals and risk tolerance before making any investment decisions regarding Ulta Stock. Also, remember that it's important for investors to have a long-term perspective and a well-diversified portfolio to manage the impact of stock market volatility on their investments. Below is a detailed guide on how to invest safely in Ulta Beauty.
Research Ulta Beauty Stock
Researching Ulta Beauty's stock involves analyzing various aspects of the company and its industry to make an informed investment decision. The key areas to focus on are fundamentals, business model and competitive advantage. It is also important to analyze trends in revenue, net income, and cash flow, as well as key financial ratios, such as price-to-earnings (P/E), price-to-sales (P/S), and debt-to-equity (D/E).
About 96.0% of the company outstanding shares are owned by institutional investors. The company has Price/Earnings To Growth (PEG) ratio of 1.67. Ulta Beauty recorded earning per share (EPS) of 26.03. The entity last dividend was issued on the 16th of March 2012. Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois. Ulta Beauty operates under Specialty Retail classification in the United States and is traded on NASDAQ Exchange. It employs 16500 people. For more information please call the company at 630 410 4800 or visit https://www.ulta.com. Other things to consider when investing in Ulta
Another important aspect of Ulta Beauty's research is to evaluate the company's potential for future growth. This may include expanding into new markets, launching new products or services, or improving operational efficiency. Companies with strong growth prospects can be more attractive investments. This aspect of the research should be conducted in the context of the overall market and industry in which the company operates and should include an analysis of growth potential, competitive landscape, and any regulatory or economic factors that could impact the business. Some of the essential points regarding Ulta Beauty's research are outlined below:
| Ulta Beauty generated a negative expected return over the last 90 days | |
| Over 96.0% of the company outstanding shares are owned by institutional investors | |
| Latest headline from investing.com: Barclays cuts ULTA stock rating on near-term outlook |
Ulta Beauty Quarterly Good Will |
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Check Ulta Beauty's earnings reports
Ulta Beauty uses earnings reports to provide investors with an update of all three financial statements, including the income statement, the balance sheet, and the cash flow statement. Therefore, it is also crucial when considering investing in Ulta Beauty. Every quarterly earnings report provides investors with an overview of sales, expenses, and net income for the most recent period. It also may provide a comparison to Ulta Beauty's previous reporting period. The quarterly earnings reports are usually disseminated to the public via Form 10-Q, which is a legal document filed with the Securities and Exchange Commission every quarter.
| 14th of March 2024 Upcoming Quarterly Report | View | |
| 23rd of May 2024 Next Financial Report | View | |
| 31st of January 2024 Next Fiscal Quarter End | View | |
| 14th of March 2024 Next Fiscal Year End | View | |
| 31st of October 2023 Last Quarter Report | View | |
| 31st of January 2023 Last Financial Announcement | View |
Use historical earnings surprises to time your Ulta Beauty position
Earnings surprises can significantly impact Ulta Beauty's stock price both in the short term and over time. Negative earnings surprises usually result in a price decline. However, it has been seen that positive earnings surprises lead to an immediate rise in a stock's price and a gradual increase over time. This is why we often hear news about some companies beating earning projections. Financial analysts spend a large amount of time predicting earnings per share (EPS) along with other important future indicators. Many analysts use forecasting models, management guidance, and additional fundamental information to derive an EPS estimate. Below are the table of largest EPS Surprises Ulta Beauty's investors have experienced.
| Reported | Fiscal Date | Estimated EPS | Reported EPS | Surprise | |||
|---|---|---|---|---|---|---|---|
2008-09-04 | 2008-07-31 | 0.05 | 0.06 | 0.01 | 20 | ||
2008-06-04 | 2008-04-30 | 0.07 | 0.08 | 0.01 | 14 | ||
2009-03-19 | 2009-01-31 | 0.19 | 0.21 | 0.02 | 10 | ||
2010-12-02 | 2010-10-31 | 0.2 | 0.23 | 0.03 | 15 | ||
2009-12-03 | 2009-10-31 | 0.11 | 0.14 | 0.03 | 27 | ||
2009-06-04 | 2009-04-30 | 0.05 | 0.08 | 0.03 | 60 | ||
2011-12-01 | 2011-10-31 | 0.38 | 0.42 | 0.04 | 10 | ||
2010-09-02 | 2010-07-31 | 0.18 | 0.22 | 0.04 | 22 |
Know Ulta Beauty's Top Institutional Investors
Have you ever been surprised when a price of an equity instrument such as Ulta Beauty is soaring high without any particular reason? This is usually happening because many institutional investors are aggressively trading Ulta Beauty backward and forwards among themselves. Ulta Beauty's institutional investor refers to the entity that pools money to purchase Ulta Beauty's securities or originate loans. Institutional investors include commercial and private banks, credit unions, insurance companies, pension funds, hedge funds, endowments, and mutual funds. Operating companies that invest excess capital in these types of assets may also be included in the term and may influence corporate governance by exercising voting rights in their investments.
| Shares | Northern Trust Corp | 2023-12-31 | 545.9 K | Norges Bank | 2023-12-31 | 537.1 K | Legal & General Group Plc | 2023-12-31 | 506.3 K | Amvescap Plc. | 2023-12-31 | 489.3 K | Alyeska Investment Group, L.p. | 2023-09-30 | 477.5 K | Alecta Pensionsforsakring, Omsesidigt | 2023-12-31 | 451.4 K | Deutsche Bank Ag | 2023-12-31 | 422.9 K | Td Asset Management Inc | 2023-12-31 | 407.3 K | Dimensional Fund Advisors, Inc. | 2023-12-31 | 396.8 K | Vanguard Group Inc | 2023-12-31 | 5.6 M | Blackrock Inc | 2023-12-31 | 4.5 M |
Follow Ulta Beauty's market capitalization trends
The company currently falls under 'Large-Cap' category with a current market capitalization of 19.18 B. Market capitalization usually refers to the total value of a company's stock within the entire market. To calculate Ulta Beauty's market, we take the total number of its shares issued and multiply it by Ulta Beauty's current market price. To manage market risk and economic uncertainty, many investors today build portfolios that are diversified across equities with different market capitalizations. However, as a general rule, conservative investors tend to hold large-cap stocks, and those looking for more risk prefer small-cap and mid-cap equities.Market Cap |
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Evaluate Ulta Beauty's profitablity
Ulta Beauty's profitability indicators refer to fundamental financial ratios that showcase Ulta Beauty's ability to generate income relative to its revenue or operating costs. If, let's say, Ulta Beauty is currently losing money, the management's focus should be on how to reverse that trend. However, when revenue exceeds expenses, Ulta Beauty's executives or investors may be in less hurry to break that information down - which is where profitability analysis comes into play. Gaining a greater understanding of Ulta Beauty's profitability requires more research than a typical breakdown of Ulta Beauty's financial statements. By doing a profitability analysis, companies can identify areas needing attention, and investors can make a profitable trade.
| Last Reported | Projected for Next Year | ||
| Return On Tangible Assets | 0.23 | 0.13 | |
| Return On Capital Employed | 0.41 | 0.25 | |
| Return On Assets | 0.23 | 0.13 | |
| Return On Equity | 0.57 | 0.21 |
Determining Ulta Beauty's profitability involves analyzing its financial statements and using various financial metrics to assess its ability to generate profits. Also, when deciding whether to invest in Ulta Beauty, it's important to look at multiple sources and consider different scenarios. For example, gross profit margin measures Ulta Beauty's profitability after accounting for the cost of goods sold, while net profit margin measures profitability after accounting for all expenses. Other important metrics include return on assets, return on equity, and free cash flow. By reviewing multiple sources and metrics, you can gain a complete picture of Ulta Beauty's profitability and make more informed investment decisions.
The data published in Ulta Beauty's official financial statements usually reflect Ulta Beauty's business processes, product offerings, services, and other fundamental events. But there are other numbers, ratios, or fundamental indicators derived from these statements that are easier to understand and visualize within the underlying realities that drive quantitative information of Ulta Beauty. For example, before you start analyzing numbers published by Ulta accountants, it's critical to develop an understanding of what Ulta Beauty's liquidity, profitability, and earnings quality are in the context of the Specialty Retail space in which it operates.
Please note, the presentation of Ulta Beauty's financial position, as portrayed in its financial statements, is often influenced by management's estimates, judgments, and sometimes even manipulations. In the best case, Ulta Beauty's management is honest, while the outside auditors are strict and uncompromising. Whatever the case, the imprecision that can be found in Ulta Beauty's accounting process means that the reasonable investor should take a skeptical approach toward the financial statement analysis of Ulta Beauty. Please utilize our Beneish M Score to check the likelihood of Ulta Beauty's management manipulating its earnings.
Evaluate Ulta Beauty's management efficiency
Ulta Beauty has return on total asset (ROA) of 0.1894 % which means that it generated a profit of $0.1894 on every $100 spent on assets. This is way below average. Similarly, it shows a return on stockholder's equity (ROE) of 0.6091 %, meaning that it created $0.6091 on every $100 dollars invested by stockholders. Ulta Beauty's management efficiency ratios could be used to measure how well Ulta Beauty manages its routine affairs as well as how well it operates its assets and liabilities. As of May 5, 2024, Return On Tangible Assets is expected to decline to 0.13. In addition to that, Return On Capital Employed is expected to decline to 0.25. At present, Ulta Beauty's Total Assets are projected to increase significantly based on the last few years of reporting. The current year's Non Current Assets Total is expected to grow to about 3 B, whereas Non Currrent Assets Other are projected to grow to (500 M).| Last Reported | Projected for Next Year | ||
| Book Value Per Share | 46.23 | 19.39 | |
| Net Current Asset Value | 0.00 | 0.00 | |
| Tangible Asset Value | 0.00 | 0.00 | |
| Tangible Book Value Per Share | 46.00 | 19.39 | |
| Enterprise Value Over EBITDA | 13.44 | 14.94 | |
| Price Book Value Ratio | 10.93 | 6.80 | |
| Enterprise Value Multiple | 13.44 | 14.94 | |
| Price Fair Value | 10.93 | 6.80 | |
| Enterprise Value | 148.2 M | 140.8 M |
The analysis of Ulta Beauty's management efficiency is an essential part of evaluating and assessing the financial and operational performance of the entity. It is also vital to analyze Ulta Beauty's future growth prospects and the overall market conditions to determine the value and potential of its stock. The analysis involves studying a range of financial metrics such as revenue, earnings, profit margins, cash flow, debt, market share, and external factors such as economic trends, industry outlook, competition, and government regulations. The goal of Ulta Stock analysis is to determine whether it is undervalued, fairly valued, or overvalued and to make informed investment decisions.
Beta 1.306 |
Basic technical analysis of Ulta Stock
As of the 5th of May, Ulta Beauty has the Variance of 5.34, coefficient of variation of (710.41), and Risk Adjusted Performance of (0.08). In relation to fundamental indicators, the technical analysis model makes it possible for you to check existing technical drivers of Ulta Beauty, as well as the relationship between them. In other words, you can use this information to find out if the company will indeed mirror its model of past prices and volume data, or the prices will eventually revert. We were able to interpolate and analyze data for thirteen technical drivers for Ulta Beauty, which can be compared to its competition. Please validate Ulta Beauty market risk adjusted performance, variance, as well as the relationship between the Variance and value at risk to decide if Ulta Beauty is priced more or less accurately, providing market reflects its prevalent price of 397.39 per share. Given that Ulta Beauty has information ratio of (0.18), we advise you to double-check Ulta Beauty's current market performance to make sure the company can sustain itself at a future point.Check Ulta Beauty's insider trading activities
Some recent studies suggest that insider trading raises the cost of capital for securities issuers and decreases overall economic growth. Trading by specific Ulta Beauty insiders, such as employees or executives, is commonly permitted as long as it does not rely on Ulta Beauty's material information that is not in the public domain. Local jurisdictions usually require such trading to be reported in order to monitor insider transactions. In many U.S. states, trading conducted by corporate officers, key employees, directors, or significant shareholders must be reported to the regulator or publicly disclosed, usually within a few business days of the trade. In these cases Ulta Beauty insiders are required to file a Form 4 with the U.S. Securities and Exchange Commission (SEC) when buying or selling shares of their own companies.
David Kimbell over three weeks ago Acquisition by David Kimbell of 182 shares of Ulta Beauty at 522.88 subject to Rule 16b-3 | ||
David Kimbell over a month ago Acquisition by David Kimbell of 182 shares of Ulta Beauty at 522.88 subject to Rule 16b-3 | ||
Jodi Caro over a month ago Acquisition by Jodi Caro of 1462 shares of Ulta Beauty at 545.67 subject to Rule 16b-3 | ||
Kecia Steelman over six months ago Ulta Beauty exotic insider transaction detected | ||
Kecia Steelman over six months ago Payment of 946 shares by Kecia Steelman of Ulta Beauty subject to Rule 16b-3 | ||
Sisteron Yves over six months ago Ulta Beauty exotic insider transaction detected | ||
Severts Jeffrey T over six months ago Exercise or conversion by Severts Jeffrey T of 1515 shares of Ulta Beauty subject to Rule 16b-3 |
Ulta Beauty's technical indicators
Using predictive indicators to make investment decisions involves analyzing Ulta Beauty's various financial and market-based factors to help forecast future trends and identify investment opportunities. Select the indicators that are most relevant to your investment strategy. Each indicator has its own strengths and weaknesses, so it's essential to combine multiple indicators to get a more comprehensive view of the market and reduce the risk of making poor decisions based on limited data.
| Risk Adjusted Performance | (0.08) | |||
| Market Risk Adjusted Performance | (1.28) | |||
| Mean Deviation | 1.27 | |||
| Coefficient Of Variation | (710.41) | |||
| Standard Deviation | 2.31 | |||
| Variance | 5.34 | |||
| Information Ratio | (0.18) | |||
| Jensen Alpha | (0.35) | |||
| Total Risk Alpha | (0.59) | |||
| Treynor Ratio | (1.29) | |||
| Maximum Drawdown | 17.73 | |||
| Value At Risk | (2.73) | |||
| Potential Upside | 1.82 | |||
| Skewness | (4.42) | |||
| Kurtosis | 27.47 |
| Risk Adjusted Performance | (0.08) | |||
| Market Risk Adjusted Performance | (1.28) | |||
| Mean Deviation | 1.27 | |||
| Coefficient Of Variation | (710.41) | |||
| Standard Deviation | 2.31 | |||
| Variance | 5.34 | |||
| Information Ratio | (0.18) | |||
| Jensen Alpha | (0.35) | |||
| Total Risk Alpha | (0.59) | |||
| Treynor Ratio | (1.29) | |||
| Maximum Drawdown | 17.73 | |||
| Value At Risk | (2.73) | |||
| Potential Upside | 1.82 | |||
| Skewness | (4.42) | |||
| Kurtosis | 27.47 |
Consider Ulta Beauty's intraday indicators
Ulta Beauty intraday indicators are useful technical analysis tools used by many experienced traders. Just like the conventional technical analysis, daily indicators help intraday investors to analyze the price movement with the timing of Ulta Beauty stock daily movement. By combining multiple daily indicators into a single trading strategy, you can limit your risk while still earning strong returns on your managed positions.
Ulta Beauty Corporate Filings
| 24th of April 2024 Other Reports | ViewVerify | |
13A | 5th of April 2024 An amended filing to the original Schedule 13G | ViewVerify |
8K | 4th of April 2024 Report filed with the SEC to announce major events that shareholders should know about | ViewVerify |
F3 | 2nd of April 2024 The report used by insiders such as officers, directors, and major shareholders (beneficial owners holding more than 10% of any class of the company's equity securities) to declare their ownership of a company's stock | ViewVerify |
Choose a brokerage platform to buy Ulta Beauty's shares
In investing, finding the right broker is a crucial step for anyone looking to embark on a journey into the stock market. It all begins with a thorough comparison of costs and fees, as low-cost or commission-free brokers can significantly impact an investor's returns. However, the cheapest option is not always the best choice. The adventure continues with exploring various trading platforms, seeking one that is user-friendly, reliable, and functional. The ideal platform will provide the necessary research, analysis, and investment monitoring tools. As the quest goes on, it's essential to consider the different account types brokers offer, such as individual, joint, and retirement accounts. In addition, for those interested in trading on margin, brokers offering margin accounts should also be considered. The journey leads to the discovery of brokers that provide a wide range of investment options, including stocks, bonds, ETFs, and mutual funds. This diversity allows investors to build well-rounded portfolios that suit their needs and goals. Customer service is another crucial factor in this decision-making process. The perfect broker would have a responsive, knowledgeable, and available customer support team ready to assist with various issues or investment decisions. Aspiring investors should seek brokers with quality research, market analysis, and educational resources. These tools are essential for making informed decisions and improving investment knowledge. It's also vital to ensure that the broker is regulated by an appropriate regulatory body and has robust security measures to protect personal and financial information. Additionally, account minimums and funding options should be taken into consideration. A broker with flexible account minimums and various funding options, such as wire transfers, ACH transfers, or check deposits, will cater to different investor needs. A seamless mobile and web experience is a must in today's fast-paced world. The ideal broker will allow investors to manage their investments easily on the go. Finally, it is essential to consider various brokers' reviews and conduct reputation analysis. By reading online assessments and seeking recommendations, valuable insights into each broker's reputation can be gathered. After a thorough investigation, you can find a broker that checks all the boxes and aligns with their preferences and requirements regarding taking a position in Ulta Beauty.
Open brokerage account to buy Ulta Stock
Once you've selected a broker, visit their website or a local branch to initiate the account-opening process. Most brokers offer online account opening, which is typically faster and more convenient. When you begin the process, you'll need to select the type of account you want to open. This may include individual, joint, or retirement accounts. Some brokers may also offer margin accounts, which allow you to trade on margin. Next, you'll need to complete the application form. Whether you're filling out an online or paper application, you'll need to provide personal information, such as your name, address, Social Security Number or other tax identification number, date of birth, and employment information. You may also be asked about your investment experience, financial situation, and goals. After completing the application form, review it carefully for accuracy and submit it to the broker. Some brokers may require you to provide additional documentation, such as a copy of your driver's license or passport, for identity verification. Once your application is submitted, the broker will review it and may run a background check or verify your credit history. You'll receive an email or notification with your new brokerage account details if your application is approved.
Fund your account to invest in Ulta Stock
Once your account is open, you can fund it by linking your bank account to your brokerage account. To do this, log in to your brokerage account and look for an option to add or link a bank account. You will need to provide your bank account number and the routing number for your bank. This information can be found on your checks or by contacting your bank. After linking your bank account, you can initiate a transfer of funds from your bank account to your brokerage account. This process may vary depending on the brokerage, but generally, you will need to navigate to the funding or deposit section of the brokerage website or app. From there, you can choose the linked bank account and enter the amount you wish to transfer. Keep in mind that there may be limits on the amount you can transfer in a single transaction, and the transfer may take several business days to complete. Some brokerages also offer other funding options, such as wire transfers, mailing a check, or transferring assets from another brokerage. If you prefer to use one of these methods, check with your brokerage firm for specific instructions. Once the funds are in your brokerage account, you can use them to purchase investments such as stocks, bonds, mutual funds, or other financial instruments.
Place your Ulta Stock order
Placing an Ulta Beauty purchase order involves providing instructions to your selected brokerage firm to aquare shares of Ulta Beauty on your behalf. First, your will need to access your brokerage account through their website or mobile app using your login credentials. Make sure you have sufficient funds in your account to cover the cost of the stock purchase, including any applicable fees or commissions. Once you are logged in, locate the trading platform or order entry section within the brokerage interface. It may be labeled as "Trade," "Order Entry," or something similar. Next, you will need to provide the necessary information to place your stock order. This typically includes: .
After entering the necessary information, review your order carefully to ensure it reflects your intentions accurately. When you are ready, submit your order by clicking the "Submit," "Place Order," or equivalent button. Your brokerage firm will then execute your order according to your instructions, subject to market conditions and the availability of shares. Keep in mind that market orders may be executed immediately, while limit orders, stop orders, and stop-limit orders will only be executed if the specified conditions are met. Finally, monitor your order status and confirm its execution. You can usually find this information in the "Order History" or "Order Status" section of your brokerage account.
| Ticker | Enter the ticker symbol, which is the unique series of letters representing the stock, e.g., ULTA for Ulta Beauty | |
| Type | Choose the type of order you want to place. The most common order types are market orders, limit orders, stop orders, and stop-limit orders. Each order type has its own advantages and drawbacks, so be sure to research and understand them before placing your order. | |
| Quantity | Specify the number of shares you want to buy or sell | |
| Duration | Indicate the duration for which your order will be active. You can choose from options like "Day" (valid only for the current trading day) or "Good 'til Canceled" (valid until you manually cancel the order) |
Monitor your Ulta Stock position
Monitoring your stock positions with your brokerage involves regularly checking the status and performance of your investments. Here's how you can monitor your stock positions using your brokerage account: First, access your account by signing in to your brokerage firm's website or mobile app using your login credentials. Once you're logged in, look for the section that displays your account information and portfolio holdings. This section may be labeled as "Portfolio," "Positions," "Holdings," or something similar. In this section, you'll generally find a list of the stocks and other investments that you own, along with relevant details such as the number of shares, the current market value, and the percentage change in value since the last trading day's close. You might also see the total cost of your investment, your current profit or loss, and the percentage gain or loss. Many brokerages also provide tools and features that allow you to analyze and track your stock positions more effectively. These may include:
As you continue to monitor your Ulta Stock position, remember that in order to be an effective trader, it is critical to understand your entire portfolio's sensitivity to market volatility and how your single Ulta Beauty position affects your overall exposure to market risk. One of the techniques to manage your overall risk is pair trading, a market-neutral trading strategy enabling traders to profit from virtually any market condition, whether it is experiencing an uptrend or downtrend movement.
| Performance Charts | These charts visually represent the historical price movement of your stocks over different time frames. You can use them to assess the trends and volatility of your investments. | |
| Stock Alerts | You can set up custom alerts to receive notifications when a stock reaches a certain price, percentage change, or other criteria. This can help you stay informed about significant market movements affecting your investments. | |
| Watchlists | Create watchlists to track the performance of stocks you are interested in but have not yet purchased. This can help you identify potential opportunities or risks. | |
| Research Tools | Brokerages often provide access to research tools, such as stock screeners, analyst reports, and financial statements, to help you make more informed investment decisions. |
Moving together with Ulta Stock
| 0.68 | FL | Foot Locker Financial Report 17th of May 2024 | PairCorr |
| 0.84 | HD | Home Depot Financial Report 21st of May 2024 | PairCorr |
| 0.68 | LL | LL Flooring Holdings Earnings Call This Week | PairCorr |
Moving against Ulta Stock
| 0.89 | LE | Lands End Financial Report 6th of June 2024 | PairCorr |
| 0.63 | JD | JD Inc Adr Financial Report 9th of May 2024 | PairCorr |
| 0.6 | EDUC | Educational Development Report 9th of May 2024 | PairCorr |
| 0.48 | AN | AutoNation | PairCorr |
Follow Ulta Stock across various news and media outlets
Far too much social signal, news, headlines, and media speculation about Ulta Beauty that are available to investors today. That information is available publicly through Ulta media outlets and privately through word of mouth or via Ulta internal channels. However, regardless of the origin, that massive amount of Ulta data is challenging to quantify into actionable patterns, especially for investors that are not very sophisticated with ever-evolving tools and techniques used in the investment management field.
A primary focus of Ulta Beauty news analysis is to determine if its current price reflects all relevant headlines and social signals impacting the current market conditions. A news analyst typically looks at the history of Ulta Beauty relative headlines and hype rather than examining external drivers such as technical or fundamental data. It is believed that price action tends to repeat itself due to investors' collective, patterned thinking related to Ulta Beauty's headlines and news coverage data. This data is often completely overlooked or insufficiently analyzed for actionable insights to drive Ulta Beauty alpha.